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Developing An Email Marketing Strategy

Last updated: April 18, 2019Originally published: March 18, 2010 Read time: 6 minutes, 24 seconds Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy, and specific tactics. The benefits of a well-designed email marketing strategy include:…

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Westchester Marketing Cafe Celebrates 20 Years By Giving Back

Westchester Marketing Cafe, LLC announced its 20th anniversary as a digital marketing agency serving small and mid-sized businesses and nonprofit organizations in Westchester County and beyond. Since it’s inception in 1999 the firm has focused on providing clients with strategic and tactical marketing support. In 2009, Founder and CEO, Jann Mirchandani repositioned the company as…

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What Does My Web Hosting Company Do For My Business?

Last updated: March 4, 2019Originally published: April 24, 2012 Read time: 4 minutes, 58 seconds Clients are sometimes embarrassed to ask questions about how a website works. They often don’t understand what their web hosting company does and why it’s important to have a good one. Every so often though an intrepid soul will ask…

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Using Email Autoresponders To Boost Marketing Results

Read time: 3 minutes, 21 seconds What is an Email Autoresponder? Email autoresponders are a workflow that automatically sends emails under certain conditions. A new subscriber receiving a welcome message is an example of an autoresponder. Email remains one of the most effective ways to keep in touch with your audience. Automating campaigns can increase…

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evaluating if your website is working for your organization

How Do I Know If My Website Is Working?

Your website should help grow your business, drive your mission forward or create a positive impact for your organization. But how do you know if your website is working? A website can be pretty and still be ineffective.  A successful website should produce the following: Phone calls: Do you get phone calls after people visit…

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why you need an ssl on your website

Why You Need An SSL On Your Website (video)

Have you ever wondered why you need an SSL on your website? Ever wonder what an SSL is?! We got this question recently from a client and thought we’d share the answer here. Read this article for more information about what your web hosting company can do for your business. Click the Subscribe button below…

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example: home page vs landing page

Home Page vs Landing Page: What the experts have to say.

I was recently forwarded the following question. “I am a consultant in Mexico. So-called ‘experts’ advised me that my Home page should have a narrow focus and lead visitors directly to the call to action. Other pages on the website could include more info about services and confirm information about my business. Do you think…

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What Does Content Marketing Look Like?

When you get right down to it, its exactly what it sounds like – creating content to sell or market your business. That’s straightforward enough, right? But how do you do it in the real world and why does it matter? Content marketing in the real world In the real world, your customers are looking…

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Manage Email

5 Basic Email Marketing Tips

1) The right tools make all the difference. Selecting an email application that allows you to design engaging emails without having to know complex code can make email marketing more efficient. Two of the best applications available are MailChimp and Constant Contact. Both are great tools. 2) Content is King, even in Emails. If you…

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responsive web design: computer, laptop, tablet, phone

What Does Web Design Look Like These Days? Responsive Design

There is an obvious shift in the approach surrounding web design. The rise of flat design, two-dimensional figures, and shapes is a major design trend and long gone are the days of distracting, flashing graphics. Full-screen background videos are on the rise (when it makes sense) and many companies are opting to have custom apps…

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