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Using Email Autoresponders To Boost Marketing Results

Read time: 3 minutes, 21 seconds What is an Email Autoresponder? Email autoresponders are a workflow that automatically sends emails under certain conditions. A new subscriber receiving a welcome message is an example of an autoresponder. Email remains one of the most effective ways to keep in touch with your audience. Automating campaigns can increase…

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evaluating if your website is working for your organization

How Do I Know If My Website Is Working?

Your website should help grow your business, drive your mission forward or create a positive impact for your organization. But how do you know if your website is working? A website can be pretty and still be ineffective.  A successful website should produce the following: Phone calls: Do you get phone calls after people visit…

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why you need an ssl on your website

Why You Need An SSL On Your Website (video)

Have you ever wondered why you need an SSL on your website? Ever wonder what an SSL is?! We got this question recently from a client and thought we’d share the answer here. Read this article for more information about what your web hosting company can do for your business. Click the Subscribe button below…

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example: home page vs landing page

Home Page vs Landing Page: What the experts have to say.

I was recently forwarded the following question. “I am a consultant in Mexico. So-called ‘experts’ advised me that my Home page should have a narrow focus and lead visitors directly to the call to action. Other pages on the website could include more info about services and confirm information about my business. Do you think…

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What Does Content Marketing Look Like?

“Content Marketing”: What is it and what does it look like? When you get right down to it, its exactly what it sounds like – creating content to sell or market your business. That’s straightforward enough, right? But how do you do it in the real world and why does it matter? Content marketing in…

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Manage Email

5 Basic Email Marketing Tips

1) The right tools make all the difference. Selecting an email application that allows you to design engaging emails without having to know complex code can make email marketing more efficient. Two of the best applications available are MailChimp and Constant Contact. Both are great tools. 2) Content is King, even in Emails. If you…

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responsive web design: computer, laptop, tablet, phone

What Does Web Design Look Like These Days? Responsive Design

There is an obvious shift in the approach surrounding web design. The rise of flat design, two dimensional figures and shapes, is a major design trend and long gone are the days of distracting, flashing graphics. Full screen background videos are on the rise (when it makes sense) and many companies are opting to have…

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personas

To Create Effective Website Content … Know Your Audience

To create effective website content … know your audience. Content marketing is an effective way to stay in touch with your audience, provide them helpful information, and in so doing, position your firm as a company they would want to do business with. But it’s not just touting your features and benefits. It’s all about…

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man trying to find information on website

Is Your Website User-Friendly?

Usability. When a visitor lands on your website they have a specific task in mind. They need information and want it quickly and easily. If Content is King, then usability is Queen! Surveys have proven that the most important factor for a user visiting a website is the ease of finding the information they need.…

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growing website content

5 Rules for Website Scalability

Clients large and small often struggle with website scalability: how to organize a growing body of website content over time. Whether its a large medical center with highly technical articles or a small beauty salon with elegant pictures of hairstyles, the question is not “What is the information”? The question is how should the information be organized…

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