By now, you’ve likely set up your social media channels and may be wondering “How am I supposed to keep up with all this?!”Managing social media can be a challenge. But there are a lot of great tools out there to help you manage both your posts and the stream of those you follow. Here are some of our favs.
Tweetdeck allows you to add your Twitter account, Facebook profile and Facebook page (not all tools allow this) all to one “stream”. You can set up multiple columns based on your usage and see what your Tweeps and Friends are saying, comment and post all from one place.
Tweetdeck automatically shortens URLs for you so no need to worry about long links in Twitter.
And with apps for your mobile device you can use it on the go too (though you will need to set up your columns here as well.)
Another great tool, Ping.fm allows you to add a slew of social media channels, well beyond “the big three” of Twitter, Facebook, and LinkedIn, to your account and post to all them at once. You can also pick and choose which of your accounts you wish to post to allow you to customize your messaging strategy. You can even post directly to your blog.
Ping also automatically shortens URLs. You can also create posting groups to make shortcuts for posting to specific social media channels.
HootSuite lets you add a variety of social media channels, manage them via various columns and tabs as well as schedule posts for future publication.
You can also add an RSS feed to add your blog posts to your social media channels.
With a Pro account, you can even add team members to your account – to make it easier to, ah, share the wealth as it were.
HootSuite also has mobile apps.
Finding the right tools to help you manage social media marketing is key because they will allow you to stick with it over the long term. And THAT’S the key to successful marketing.