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10 Things You Must Know About Working With A Web Designer

Last updated: May 8, 2019Originally published: January 3, 2008 Read time: 8 minutes, 39 seconds There are a few different ways to create a website for your organization. One option is to do it yourself. There are certainly a lot of DIY website solutions available. Technology has gotten to the point where a drag and…

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Developing An Email Marketing Strategy

Last updated: April 18, 2019Originally published: March 18, 2010 Read time: 6 minutes, 24 seconds Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy, and specific tactics. The benefits of a well-designed email marketing strategy include:…

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What Does My Web Hosting Company Do For My Business?

Last updated: March 4, 2019Originally published: April 24, 2012 Read time: 4 minutes, 58 seconds Clients are sometimes embarrassed to ask questions about how a website works. They often don’t understand what their web hosting company does and why it’s important to have a good one. Every so often though an intrepid soul will ask…

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Using Email Autoresponders To Boost Marketing Results

Read time: 3 minutes, 21 seconds What is an Email Autoresponder? Email autoresponders are a workflow that automatically sends emails under certain conditions. A new subscriber receiving a welcome message is an example of an autoresponder. Email remains one of the most effective ways to keep in touch with your audience. Automating campaigns can increase…

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example: home page vs landing page

Home Page vs Landing Page: What the experts have to say.

I was recently forwarded the following question. “I am a consultant in Mexico. So-called ‘experts’ advised me that my Home page should have a narrow focus and lead visitors directly to the call to action. Other pages on the website could include more info about services and confirm information about my business. Do you think…

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5 Basic Email Marketing Tips

1) The right tools make all the difference. Selecting an email application that allows you to design engaging emails without having to know complex code can make email marketing more efficient. Two of the best applications available are MailChimp and Constant Contact. Both are great tools. 2) Content is King, even in Emails. If you…

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What Does Web Design Look Like These Days? Responsive Design

There is an obvious shift in the approach surrounding web design. The rise of flat design, two-dimensional figures, and shapes is a major design trend and long gone are the days of distracting, flashing graphics. Full-screen background videos are on the rise (when it makes sense) and many companies are opting to have custom apps…

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Is Your Website User-Friendly?

Usability. When a visitor lands on your website they have a specific task in mind. They need information and want it quickly and easily. If Content is King, then usability is Queen! Surveys have proven that the most important factor for a user visiting a website is the ease of finding the information they need.…

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Security Reminder: SSL Certificate

Google has been taking steps to make the web a more secure and private place. Recently, on Google’s security blog, they announced that in October 2017 with the release of Chrome 62 a “Not secure” warning will be displayed on any website without an SSL (Secure Sockets Layer) certificate. When users type in information and…

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keys to managing online presence

7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of seven key tools for clients who want to manage their online presence. Of course, we wrap…

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