Wireframe

Website Design Matters

Well, what else would you expect us to say? But that doesn’t make it any less true; website design matters to the success of your site, the plethora of exceptions to the rule notwithstanding. When visitors land on your site their first impression will greatly effect the amount of time they spend on that page…

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Strategic Planning

Developing An Email Marketing Strategy

Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy and specific tactics. Here’s how you get started. Define Your Audience This sounds simple, you already know who your target customers are, but the idea here is…

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5 Low-Stress Things You Can Do Today To Boost Your Marketing

5 Low-Stress Things You Can Do Today To Boost Your Marketing

Adding more stuff to an already full task list can be stressful. But it doesn’t have to be. Here are some quick, low-stress things you can do today to boost your marketing. Really. Easy. Leverage Your Signature How many emails do you send a day? Lots, right? Hopefully, you already have a default signature set…

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Marketing: Same As It Ever Was…

Here’s my thought for the day… Marketing is really the same as it’s always been; we’ve just got much cooler tools to work with. The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These…

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Marketing Your Website

One of the biggest questions clients ask is “How will people find me once my website is up and running?” My clients are mainly small businesses. Many are startups by first-time business owners so the idea of marketing in general, and internet marketing specifically, can be a bit overwhelming. The first thing I encourage them…

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How ? Man With Question Mark

How Do I Get My Business Online?

The first step to successful online marketing is to identify your goal. If you are a merchant, you will obviously want to sell your products online on an eCommerce site. For service providers it might be to build your “brand”; establishing who you are and your expertise online. Once you know what kind of website…

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Green Eggs and Spam

Green Eggs And Spam

Email is a great way to stay in touch with clients and prospects. It’s quick, relatively easy and extremely cost effective. Here are my Top Three Tips for using emails to your greatest advantage: 1. Make it Useful Include relevant, helpful information that your audience will appreciate. Think about what problems your customers are dealing…

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