evaluating if your website is working for your organization

How Do I Know If My Website Is Working?

Your website should help grow your business, drive your mission forward or create a positive impact for your organization. But how do you know if your website is working? A website can be pretty and still be ineffective.  A successful website should produce the following: Phone calls: Do you get phone calls after people visit…

Continue reading

7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of seven key tools for clients who want to manage their online presence. Of course, we wrap…

Continue reading

How To Use Google Analytics To Move the Mission Forward

How to use Google Analytics is a mystery to many of our clients; they look at the reports but feel like they’re trying to read tea leaves. They often need some guidance in interpreting what they see. At a recent round-table that I moderated, participants found the below examples helpful. They remarked how they gave…

Continue reading

Google Rewarding Mobile-Friendly Websites

Mobile-Friendly Websites rewarded In case you’ve been living under a rock – or, you know, busy running your business – in February Google announced they are changing their algorithm to reward mobile-friendly websites as of April 21. It’s not that they “ding” you for not having a mobile site, but those that have a mobile-friendly website will…

Continue reading

Google Analytics – 4 Key Metrics to Watch

Google Analytics provides a lot of greatly detailed charts, graphs, and tables that show how well your website is helping your company establish credibility, enhance brand awareness and increase sales. But for some, the sheer amount of data can be overwhelming. Fear not. We have winnowed it down to four key metrics to focus on…

Continue reading

Google Analytics For Small Business (video)

Here is the video of Jann Mirchandani at iCAN-Global’s September Forum. iCAN-Global links global business and technology resources with innovators worldwide. Jann was honored to be invited to speak at their September Forum, help at Westchester Community College and broadcast worldwide. Jann’s discussion covered the basics of Google Analytics and how to use it to evaluate and improve…

Continue reading
Quality Content, Strong Keywords and Blogging

Common Sense SEO

We get this question all the time, “Do you do SEO?” And while I am rarely at a loss for words, I still struggle with the answer. Why? Because it’s a loaded question. Search Engine Optimization, or SEO, means something different for everyone. For some people, it’s Pay Per Click advertising (which refer to strategic…

Continue reading
Top 12 Tips

Top 12 Tips For Driving Traffic To Your Website

It’s sort of the holy grail of web development: driving traffic to your website. Your website is arguably your best, most effective way to communicate to your audience what your business is and how you can help them. (Notice I didn’t say “what you do”; focus on what’s in it for your customer.)There are a…

Continue reading