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To create effective website content … know your audience. Content marketing is an effective way to stay in touch with your audience, provide them helpful information, and in so doing, position your firm as a company they would want to do business with. But it’s not just touting your features and benefits. It’s all about […]
Usability. When a visitor lands on your website they have a specific task in mind. They need information and want it quickly and easily. If Content is King, then usability is Queen! Surveys have proven that the most important factor for a user visiting a website is the ease of finding the information they need. […]
Clients large and small often struggle with website scalability: how to organize a growing body of website content over time. Whether its a large medical center with highly technical articles or a small beauty salon with elegant pictures of hairstyles, the question is not “What is the information”? The question is how should the information be organized […]