Case Studies

  • Mianus River Gorge
    Visit Mianus.org The Challenge Mianus River Gorge is a private, not-for-profit nature preserve and conservation organization; but you wouldn’t know it from their old website. The website mainly focused on the hiking trails and only a subset of the diverse programs and research being done. A previous malware infection left the site difficult to update. As a result, much of the content was old and the look and feel were…
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  • Support Connection v2
    Visit SupportConnection.org The Challenge Westchester Marketing Cafe redesigned the Support Connection website over four years ago and while the page structure stood the test of time, the site was looking a bit dated. Online payments were also a challenge because the original theme did not play well with the payment gateway. As a result, online sponsorship payments and donations were problematic; a significant hurdle especially once COVID hit and virtually…
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  • JessieJiang NY
    Visit JJNY.us The Challenge Jessie Jiang New York needed a portal to attract premium American brands to their Chinese shop on Alibaba. It needed to be slick and engaging, but fast loading for visitors who would mostly be accessing the site on their phones. The client found a paid theme that they really liked but had trouble converting the demo site to their content. The Solution We eliminated the slow-load…
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  • Broadway Mall Association
    Visit BroadwayMall.org The Challenge Broadway Mall Association had a WordPress website that they liked. A few technical and style issues, however, kept them from loving it. The home page slideshow was an integral part of their communication and design but was difficult to update. The widgets on the home page were attractive and quickly took visitors to key areas of the website. The photos, however, did not line up perfectly…
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  • upLIGHT
    Visit upLIGHTdesign.com The Challenge The team at upLIGHT had a simple and elegant looking website. They still liked the design aesthetic even though the site had been designed a few years back. But the site was built without a Content Management System (CMS) and as a result, adding new projects to their portfolio required hiring a professional. Because of this updates to the website were often pushed to the back…
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  • Sound Earth
    Visit SoundEarth.com The Challenge Sound Earth’s website was nearly 10 years old and its age was showing. As they moved into their busy season, and when what looked like a promising solution didn’t pan out, they needed an alternative fast. The small e-commerce business needed an online shopping experience that was easy for customers but also simple to manage on the backend. They didn’t need a lot of bells and whistles…
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  • Wellsoft
    Visit Wellsoft.com The Challenge Wellsoft.com was built on a relatively unknown Content Management System which was difficult to add new content and attract new prospects. With limited lead generation and lead capture forms it was challenging to identify and follow up with prospects. The non-mobile-friendly framework negatively impacted the site’s placement in the search engines and made it harder for visitors on mobile devices to engage with the site. Solutions…
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  • Balancing Life’s Issues
    Visit BalancingLifesIssues.com The Challenge The Balancing Life’s Issues (BLI) website had become overgrown with too much copy and an on-boarding process that hadn’t been reevaluated in years. The BLI team needed to simplify and streamline the website to include only essential elements. Solutions The home page was designed to feature a company video that had been filmed previously but had no home on the old website. Contact information for staff…
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  • Miller Grossbard Advisors
    Visit MGALLP.com The Challenge Miller Grossbard Advisors, LLP (MGA) had been serving the Houston-area for decades. Their clients had grown to rely on them for much more than tax and accounting however. MGA needed their website to reflect not just their full range of advisory services but their unique personality. An ordinary website would not do. Solutions We worked with MGA to create a simple website with a very modern…
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  • Accreditation Guru
    Visit AccreditationGuru.com. The Challenge Three years after we merged Accreditation Guru’s old website and blog into a single platform, it was time to give the site a fresh look! The original design was fussy relative to the clean, pared-down aesthetic that had become popular. Solutions The website redesign built on the original style standards but focused on simplifying the look and the copy. This approach created consistency in branding between…
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  • CoveCare Center
    Visit CoveCareCenter.org The Challenge CoveCare Center, formerly known as Putnam Family & Community Services, needed a new website as a part of their rebranding initiative. More than just a new logo, they needed a website that would be mobile-friendly to accommodate their many clients accessing the site solely on mobile devices. The new site would start with a deep pool of content and grow from there. This made it crucial…
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  • Events To Remember
    Visit EventsRemember.com The Challenge Events To Remember, a full-service event management agency, was growing. They added public relations to its list of services and were building on their reach with the nonprofit sector, working with development officers on large, gala-type events and fundraisers. Their site, however, was dated and because it lacked a content management system they were unable to easily update it. As a result, there was no mention…
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  • Humane Society of Westchester
    Visit HumaneSocietyOfWestchester.org The Challenge The New Rochelle Humane Society was changing its name to Humane Society of Westchester at New Rochelle to better reflect all 19 communities they serve. They needed to rebrand and update their website as well. They already had a lot of great content on their website but lacked a way to highlight upcoming events. While users could make donations online, the process was confusing and cumbersome….
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  • Alliance For Safe Kids
    Visit AllianceForSafeKids.org The Challenge The Alliance For Safe Kids, a nonprofit based in Yorktown, NY, had been dealing with some technical issues on their existing website. While they were, in general, happy with WordPress they needed to switch hosting companies and fix several bugs on the site. Since they were already focused on the website and dealing with existing issues they took the opportunity to make a number of upgrades…
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  • MVP Basketball Camp
    Visit MVPBasketballcamp.org The Challenge MVP Basketball Camp’s website was full of great information, including details on upcoming fundraising events, camp registration and more. Unfortunately, the information was not necessarily easy to access. Nor did their site leverage web-based assets such as subscriber opt-ins and online registration. The website was not mobile-friendly making it hard for visitors using phones and tablets to access information as well as negatively impacting search engine…
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  • Email Marketing Strategy
    The Challenge A large, nonprofit was using MailChimp as their Email Service Provider (ESP) but they had no agency-wide email marketing strategy. They were concerned that their account would be canceled for not adhering to list management protocols. They had multiple users across various departments with varying levels of training on how to build and manage their lists. Some users imported emails into fresh lists for each campaign. Others manually added users…
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  • Kaja Gam Interior Architecture & Design
    Visit KajaGamDesign.com. The Challenge Kaja Gam Interior Architecture & Design had an elegantly designed website but content management system was difficult to work with. What should have been a highlight of the site – Kaja’s portfolio – was limited to eight photos. And since the portfolio did not support the addition of text search engine optimization was significantly impaired. An email archive was added to the website but created in…
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  • ColumbiaDoctors Of The Hudson Valley
    The Challenge ColumbiaDoctors of the Hudson Valley, with offices in Suffern and Monroe, needed a website that would appeal to seniors, the practice’s primary patient load, with a younger demographic, an area in which they hoped to grow. In collaboration with DesignWorks NY, CoCommunications and MarketingWorks NY we provided a cross-discipline approach that addressed the variety of needs on this project. Solutions We built a comprehensive strategy integrating the doctors’ expertise and…
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