Events To Remember 360 Marketing - Westchester Marketing Cafe, LLC

A rebrand elevating their complete line of services, required a new website from the ground up.
Bold graphics paired with simple text showcase how ETR360 can elevate a client's brand.
Case studies break down the impact ETR360 makes for its clients.
The Coffee With Cherpodcast series allows ETR360 to elevate clients. Placement in the footer keeps it prominent but doesn't create confusion with their other services.

The Challenge

Events To Remember had grown well beyond its original scope. What started as an event management agency was now producing public relations campaigns, digital marketing, fundraising support, and executive branding work, but the site, and the name, still said “event planner.” Nonprofits, municipalities, and entrepreneurs searching for that broader expertise had no way to find it on the site.

The brand needed to catch up to the business. That meant a new name — Events To Remember 360 Marketing — a monochromatic visual identity, and a site architecture that treated events, PR, and marketing as equal pillars rather than an events site with extras bolted on.

Having built ETR’s original WordPress site years earlier, we returned for a second redesign, this time with a much bigger story to tell and a brand ready to match it.

Solutions

We rebuilt the site from the ground up on WordPress, organizing services around six equal-weight areas: Event Planning, Traditional Marketing, Public Relations, Digital Marketing, Fundraising & Campaign Support, and Consulting, so a visitor from any entry point sees the full breadth of the agency, not just the door they walked in through.

The About page shifted from a founder-first layout to a true team introduction: alphabetized headshots with hover-reveal bios, giving equal visibility to every staff member behind the work. A dedicated Work section replaced scattered case studies with a curated, categorized portfolio, and the blog, rebranded as The 360, got an editorial refresh to showcase the agency’s latest wins, press hits, and client highlights.

Throughout, copy was tightened to match the brand’s new voice: confident and minimal, letting client logos and award recognition carry credibility instead of restating it in paragraph after paragraph.

Key Successes

A site structure that scales with the business
Six service areas, one navigation. As ETR360 adds capabilities, the framework holds without requiring a rebuild. The same flexibility principle that guided our original project with them, now applied to a much larger service footprint.

A team, not just a founder
The About page now introduces the people behind the agency by name, title, and story, reinforcing that clients get a full team’s expertise, not just one person’s calendar.

A refreshed home for the agency’s story
The 360 blog now spotlights current milestones, press features, and client highlights giving the agency’s storytelling engine as polished a presence as the rest of the site.

What You Can Learn

A rebrand should follow the business, not lead it
ETR360 wasn’t inventing new services for this launch, the agency had already been doing PR, digital marketing, and campaign work for years. The redesign’s job was to make the site say what was already true.

Equal billing matters
When you’ve built expertise across multiple disciplines, resist the urge to organize your site around your original service. A structure that treats every offering equally tells visitors and search engines that you’re as strong in PR and marketing as you are in events.

A strong foundation pays off twice
Because the original site was built with room to grow, this second redesign was an evolution, not a teardown — proof that planning for flexibility the first time around makes every future update faster and smoother.

What the Client Had To Say

I came to Westchester Marketing Café with a website that I loved, but that needed some content updates. Jann didn’t try to upsell me. She gave me honest feedback about my website, what she felt worked and what could be updated to better represent my brand; and boy was she right! I followed Jann’s lead and shortly after the updates were implemented I picked up a new client that mentioned they called me because they were impressed with the content and testimonials from my website.

Jann’s attention to detail, web knowledge and fresh ideas were amazing, I can’t thank her enough!

Chereese Jervis-Hill

Events To Remember

Is your website not keeping pace with your growing business? Schedule a free consultation using our online calendar to see how we can help.