PFS Foundation

Visit PFSFoundation.org The Challenge The PFS Foundation’s new website had been stalled for a while and communication with their web developer was sporadic. We were able to get the site launched but the work was not done! Content needed to be translated into multiple languages, and “wish list” features, such a a Patient Quilt of letters from PFS patients and family could be shared, were yet to be included. Solutions The first order of business was simplifying the overly-engineered WordPress website. We were able to remove much of the custom-coding that was preventing staff from being able to update content. With the initial work done, we were able to implement a “phase one” launch, making critical information available to readers right away. Subsequent phases included adding additional languages as translations become available. The site is now available in Spanish, Chinese, Russian, and Hindi. A “Patient Quilt” of letters from patients…
Read More

Continue reading

Mianus River Gorge

Visit Mianus.org The Challenge Mianus River Gorge is a private, not-for-profit nature preserve and conservation organization; but you wouldn’t know it from their old website. The website mainly focused on the hiking trails and only a subset of the diverse programs and research being done. A previous malware infection left the site difficult to update. As a result, much of the content was old and the look and feel were dated. Solutions Using bold images and simple copy we put the organization’s mission center stage. Program areas showcase the research and conservation work of the organization from the site navigation. A content strategy, based on program areas, keeps the site well organized and provides a structure for new content to be added over time. Key Successes Photos taken at the Gorge add significant visual impact and highlight the beauty of the Preserve. The new page structure – to say nothing…
Read More

Continue reading

Support Connection v2

Visit SupportConnection.org The Challenge Westchester Marketing Cafe redesigned the Support Connection website over four years ago and while the page structure stood the test of time, the site was looking a bit dated. Online payments were also a challenge because the original theme did not play well with the payment gateway. As a result, online sponsorship payments and donations were problematic; a significant hurdle especially once COVID hit and virtually all events went online. We wanted to leave most of the current content intact. This meant we needed to update the look without reformating every page. Finally, essential features, such as site search, the support number, and a link to information about the new retail shop needed a more prominent place on the site. Solutions We began by creating a new theme that leveraged the technical improvements in WordPress since the last redesign. The new theme and limited use of…
Read More

Continue reading

JessieJiang NY

Visit JJNY.us The Challenge Jessie Jiang New York needed a portal to attract premium American brands to their Chinese shop on Alibaba. It needed to be slick and engaging, but fast loading for visitors who would mostly be accessing the site on their phones. The client found a paid theme that they really liked but had trouble converting the demo site to their content. The Solution We eliminated the slow-load times and glitches caused by the theme slider by recreating the visual aspects of the slider using CSS animation. We built a scalable video library using categories and simple thumbnail links which provided the added benefit of reducing page load time. The final result is an attractive, interactive website with fast-loading pages to allow visitors to focus on the content not the technology. Key Successes and What You Can Learn A prebuilt theme is a good shortcut – if you…
Read More

Continue reading

Broadway Mall Association

Visit BroadwayMall.org The Challenge Broadway Mall Association had a WordPress website that they liked. A few technical and style issues, however, kept them from loving it. The home page slideshow was an integral part of their communication and design but was difficult to update. The widgets on the home page were attractive and quickly took visitors to key areas of the website. The photos, however, did not line up perfectly with the green text boxes and looked sloppy. Other pesky problems included: the SSL not being applied correctly resulting in the site showing as “unsecure” inconsistencies in styles and the mobile layout The Solution A checkup was all that was necessary to get the website humming again. The home page slider was created using a very sophisticated plugin that offered a multitude of professional-level settings. It was far more than what was needed. We replaced it with a plugin that…
Read More

Continue reading
upLIGHT project featured image

Michael Stiller

Visit MichaelStiller.com The Challenge The team at upLIGHT had a simple and elegant looking website. They still liked the design aesthetic even though the site had been designed a few years back. But the site was built without a Content Management System (CMS) and as a result, adding new projects to their portfolio required hiring a professional. Because of this updates to the website were often pushed to the back burner. The Solution They called Westchester Marketing Cafe to make some basic updates on the website. Rather than focusing on just making the changes, however, we were able to provide a longer-term value. We migrated the entire site to a CMS, in this case, WordPress, that would allow the client to make changes themselves. The budget was kept in check by using many of the existing design elements and the content that was still current. We were able to improve…
Read More

Continue reading
Sound Earth ecommerce website relaunch screenshot

Sound Earth

Visit SoundEarth.com The Challenge Sound Earth’s website was nearly 10 years old and its age was showing. As they moved into their busy season, and when what looked like a promising solution didn’t pan out, they needed an alternative fast. The small e-commerce business needed an online shopping experience that was easy for customers but also simple to manage on the backend. They didn’t need a lot of bells and whistles but automatic shipping calculation with label printing was a must, as was a responsive design. Customer accounts that would remember past orders was also on the wish list. Solutions By using WordPress, WooCommerce and a pre-built theme we were able to get things rolling in short order. Simple style edits made the site match the Sound Earth brand. Many “wish list” items were included out of the gate as well; recommended products, coupons and free shipping for larger purchases. Within…
Read More

Continue reading

Wellsoft

Visit Wellsoft.com The Challenge Wellsoft.com was built on a relatively unknown Content Management System which was difficult to add new content and attract new prospects. With limited lead generation and lead capture forms it was challenging to identify and follow up with prospects. The non-mobile-friendly framework negatively impacted the site’s placement in the search engines and made it harder for visitors on mobile devices to engage with the site. Solutions We focused on three fundamental elements for the new website: messaging, lead capture and mobile-friendliness. The messaging was written, and pages organized, to address concerns specific to various decision-makers. Within the messaging was a call-to-action encouraging readers to request a demo, which then captured contact information allowing the sales team to follow up. A mobile-friendly website was a must-have for search engine optimization as well as site usability, especially given the high number of international visitors who were more likely to…
Read More

Continue reading

Balancing Life’s Issues

Visit BalancingLifesIssues.com The Challenge The Balancing Life’s Issues (BLI) website had become overgrown with too much copy and an on-boarding process that hadn’t been reevaluated in years. The BLI team needed to simplify and streamline the website to include only essential elements. Solutions The home page was designed to feature a company video that had been filmed previously but had no home on the old website. Contact information for staff was laid out in an easy-to-scan table that works just as well on a phone as it does on a desktop. Information for new trainers was consolidated into a single page with step-by-step instructions and all necessary documents readily available for download. Key Successes Focus On ActionGetting rid of extraneous pages and content brought readers straight to Calls To Action and simplified site maintenance. Good HousekeepingAn issue with the hosting account for a secondary website provided an opportunity to merge…
Read More

Continue reading

Miller Grossbard Advisors

Visit MGALLP.com The Challenge Miller Grossbard Advisors, LLP (MGA) had been serving the Houston-area for decades. Their clients had grown to rely on them for much more than tax and accounting however. MGA needed their website to reflect not just their full range of advisory services but their unique personality. An ordinary website would not do. Solutions We worked with MGA to create a simple website with a very modern feel that reflected their mission of  making the complex simple. Taking inspiration from the advertising sector, we used great visuals to help tell their story. Key Successes Strong VisualsWith attention spans at a minimum and competition around every corner, standing out in the crowd is very difficult. We made this possible by using images, as well as words, to tell the story. Thought LeadershipMGA’s is full of innovative, forward-thinking professionals. With all that talent, they are committed to being thought…
Read More

Continue reading