Tag Archives: Hosting & Maintenance

Events To Remember 360 Marketing

Visit EventstoRemember360.com The Challenge Events To Remember had grown well beyond its original scope. What started as an event management agency was now producing public relations campaigns, digital marketing, fundraising support, and executive branding work, but the site, and the name, still said “event planner.” Nonprofits, municipalities, and entrepreneurs searching for that broader expertise had no way to find it on the site. The brand needed to catch up to the business. That meant a new name — Events To Remember 360 Marketing — a monochromatic visual identity, and a site architecture that treated events, PR, and marketing as equal pillars rather than an events site with extras bolted on. Having built ETR’s original WordPress site years earlier, we returned for a second redesign, this time with a much bigger story to tell and a brand ready to match it. Solutions We rebuilt the site from the ground up on…
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42 Ed Games

Visit 42EdGames.com The Challenge Building on his years of experience Ray Kimball was taking his pedagogy to higher education professionals across the country with a completely new endeavor – 42 Ed Games. He needed soup to nuts; branding, messaging, and a website that would showcase the fact that that game-based learning is FUN. Designing immersive, highly engaging games that enable students to successfully grasp difficult concepts was his jam; marketing, not so much. Solutions Our team worked with Ray to develop a deep understanding of his business and his target market. Based on that information we created Key Messages that he could use on his website, in collateral marketing material and in pitches with potential clients. The branding for 42 Ed Games needed to represent the same irreverence as the name, a nod to “Hitchhikers Guide to the Galaxy”. Using a quirky font, bold colors (drawn from Ray’s military experience)…
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Launch Boutique

Visit – and shop – LaunchBoutique.com The Challenge Opening an online and brick-and-mortar store during a pandemic is not for the faint of heart! The client had a vision, however, and boldly moved forward. We needed to create an ecommerce website that would feature a limited number of products and categories to start but grow over time. The client would be adding products and maintaining inventory herself and wanted to make sure the interface would be simple to use but still have all the features she needed. Solutions WordPress and WooCommerce allowed us to create an attractive, easy-to-maintain online shop. Products can easily be listed as on sale via the dashboard. On the front-end, sale items are then featured on the home page and a dedicated sale page. Extensions allow for integrated shipping calculations, printing labels and coupons. Key Successes A written User Guide allows the client to confidently manage…
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PFS Foundation

Visit PFSFoundation.org The Challenge The PFS Foundation’s new website had been stalled for a while and communication with their web developer was sporadic. We were able to get the site launched but the work was not done! Content needed to be translated into multiple languages, and “wish list” features, such a a Patient Quilt of letters from PFS patients and family could be shared, were yet to be included. Solutions The first order of business was simplifying the overly-engineered WordPress website. We were able to remove much of the custom-coding that was preventing staff from being able to update content. With the initial work done, we were able to implement a “phase one” launch, making critical information available to readers right away. Subsequent phases included adding additional languages as translations become available. The site is now available in Spanish, Chinese, Russian, and Hindi. A “Patient Quilt” of letters from patients…
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Support Connection v2

Visit SupportConnection.org The Challenge Westchester Marketing Cafe redesigned the Support Connection website over four years ago and while the page structure stood the test of time, the site was looking a bit dated. Online payments were also a challenge because the original theme did not play well with the payment gateway. As a result, online sponsorship payments and donations were problematic; a significant hurdle especially once COVID hit and virtually all events went online. We wanted to leave most of the current content intact. This meant we needed to update the look without reformating every page. Finally, essential features, such as site search, the support number, and a link to information about the new retail shop needed a more prominent place on the site. Solutions We began by creating a new theme that leveraged the technical improvements in WordPress since the last redesign. The new theme and limited use of…
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