Three years after we merged Accreditation Guru's old website and blog into a single platform, it was time to give the site a fresh look!
The original design was fussy relative to the clean, pared-down aesthetic that had become popular.
The website redesign built on the original style standards but focused on simplifying the look and the copy. This approached created a consistency in branding between the old site and the new, but eliminated distractions that could divert readers.
Building a new theme presented us with the opportunity to create a template for simplifying the creation of future landing pages. As Accreditation Guru expands their reach, this will allow for better tracking of paid marketing efforts.
What You Can Learn
Often a website redesign project, just like redesigning a room in your home, provides opportunities to address pesky problems. There may be a way to automate certain tasks that don't add substantially to the project - or are offset by the time savings involved longer term.
Are there nudgy problems on your website that drive you batty? If so, contact us to see how we can help.