Mianus River Gorge

Visit Mianus.org The Challenge Mianus River Gorge is a private, not-for-profit nature preserve and conservation organization; but you wouldn’t know it from their old website. The website mainly focused on the hiking trails and only a subset of the diverse programs and research being done. A previous malware infection left the site difficult to update. As a result, much of the content was old and the look and feel were dated. Solutions Using bold images and simple copy we put the organization’s mission center stage. Program areas showcase the research and conservation work of the organization from the site navigation. A content strategy, based on program areas, keeps the site well organized and provides a structure for new content to be added over time. Key Successes Photos taken at the Gorge add significant visual impact and highlight the beauty of the Preserve. The new page structure – to say nothing…
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Support Connection v2

Visit SupportConnection.org The Challenge Westchester Marketing Cafe redesigned the Support Connection website over four years ago and while the page structure stood the test of time, the site was looking a bit dated. Online payments were also a challenge because the original theme did not play well with the payment gateway. As a result, online sponsorship payments and donations were problematic; a significant hurdle especially once COVID hit and virtually all events went online. We wanted to leave most of the current content intact. This meant we needed to update the look without reformating every page. Finally, essential features, such as site search, the support number, and a link to information about the new retail shop needed a more prominent place on the site. Solutions We began by creating a new theme that leveraged the technical improvements in WordPress since the last redesign. The new theme and limited use of…
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upLIGHT

Visit upLIGHTdesign.com The Challenge The team at upLIGHT had a simple and elegant looking website. They still liked the design aesthetic even though the site had been designed a few years back. But the site was built without a Content Management System (CMS) and as a result, adding new projects to their portfolio required hiring a professional. Because of this updates to the website were often pushed to the back burner. The Solution They called Westchester Marketing Cafe to make some basic updates on the website. Rather than focusing on just making the changes, however, we were able to provide a longer-term value. We migrated the entire site to a CMS, in this case, WordPress, that would allow the client to make changes themselves. The budget was kept in check by using many of the existing design elements and the content that was still current. We were able to improve…
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Wellsoft

Visit Wellsoft.com The Challenge Wellsoft.com was built on a relatively unknown Content Management System which was difficult to add new content and attract new prospects. With limited lead generation and lead capture forms it was challenging to identify and follow up with prospects. The non-mobile-friendly framework negatively impacted the site’s placement in the search engines and made it harder for visitors on mobile devices to engage with the site. Solutions We focused on three fundamental elements for the new website: messaging, lead capture and mobile-friendliness. The messaging was written, and pages organized, to address concerns specific to various decision-makers. Within the messaging was a call-to-action encouraging readers to request a demo, which then captured contact information allowing the sales team to follow up. A mobile-friendly website was a must-have for search engine optimization as well as site usability, especially given the high number of international visitors who were more likely to…
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Miller Grossbard Advisors

Visit MGALLP.com The Challenge Miller Grossbard Advisors, LLP (MGA) had been serving the Houston-area for decades. Their clients had grown to rely on them for much more than tax and accounting however. MGA needed their website to reflect not just their full range of advisory services but their unique personality. An ordinary website would not do. Solutions We worked with MGA to create a simple website with a very modern feel that reflected their mission of  making the complex simple. Taking inspiration from the advertising sector, we used great visuals to help tell their story. Key Successes Strong VisualsWith attention spans at a minimum and competition around every corner, standing out in the crowd is very difficult. We made this possible by using images, as well as words, to tell the story. Thought LeadershipMGA’s is full of innovative, forward-thinking professionals. With all that talent, they are committed to being thought…
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Accreditation Guru website screenshots on desktop and mobile device

Accreditation Guru

Visit AccreditationGuru.com. The Challenge Three years after we merged Accreditation Guru’s old website and blog into a single platform, it was time to give the site a fresh look! The original design was fussy relative to the clean, pared-down aesthetic that had become popular. Solutions The website redesign built on the original style standards but focused on simplifying the look and the copy. This approach created consistency in branding between the old site and the new but eliminated distractions that could divert readers. Key Successes Building a new theme presented us with the opportunity to create a template for simplifying the creation of future landing pages. As Accreditation Guru expands its reach, this will allow for better tracking of paid marketing efforts. What You Can Learn Often a website redesign project, just like redesigning a room in your home, provides opportunities to address pesky problems. There may be a way…
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CoveCare Center

Visit CoveCareCenter.org The Challenge CoveCare Center, formerly known as Putnam Family & Community Services, needed a new website as a part of their rebranding initiative. More than just a new logo, they needed a website that would be mobile-friendly to accommodate their many clients accessing the site solely on mobile devices. The new site would start with a deep pool of content and grow from there. This made it crucial to create a well-designed and flexible navigation structure. Top level pages would require fresh content regularly to encourage visitors to dive deeper into the website but not take up valuable staff time with fussy changes. Solutions We worked with CoveCare Center and their team from content strategy to site launch. Work started with content strategy development. We focused on identifying the needs of the target audiences and created the blueprint for the website. Using the content strategy we were able…
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Humane Society of Westchester

Visit HumaneSocietyOfWestchester.org The Challenge The New Rochelle Humane Society was changing its name to Humane Society of Westchester at New Rochelle to better reflect all 19 communities they serve. They needed to rebrand and update their website as well. They already had a lot of great content on their website but lacked a way to highlight upcoming events. While users could make donations online, the process was confusing and cumbersome. Many tasks such as reporting a lost or found animal required calling the Shelter and having office staff take down the information to then manually enter it into their database creating a disruption to staff workflow. Solutions A content management strategy provided staff and volunteers with a road map for adding new content; everyone understood how and where to include new articles and information. By moving to WordPress we enabled staff to take control of editing and updating the website…
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Alliance For Safe Kids

Visit AllianceForSafeKids.org The Challenge The Alliance For Safe Kids, a nonprofit based in Yorktown, NY, had been dealing with some technical issues on their existing website. While they were, in general, happy with WordPress they needed to switch hosting companies and fix several bugs on the site. Since they were already focused on the website and dealing with existing issues they took the opportunity to make a number of upgrades as well. The existing site was not mobile-friendly, nor were they able to accept online donations. The content had become cluttered and the focus what not on their primary objective; highlighting community events and supporting local youth. Solutions We worked extensively with staff to create a focused content development strategy. This strategy outlined how we would streamline the website, pare down the number of pages significantly and create an outline for the remaining pages. An integrated calendar highlighting upcoming programs…
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Email Marketing Strategy

The Challenge A large, nonprofit was using MailChimp as their Email Service Provider (ESP) but they had no agency-wide email marketing strategy. They were concerned that their account would be canceled for not adhering to list management protocols. They had multiple users across various departments with varying levels of training on how to build and manage their lists. Some users imported emails into fresh lists for each campaign. Others manually added users to “their” departmental list. Still others added subscribers into a separate departmental list utilizing groups based on that department’s needs. The account grew to house over 50 lists with approximately 15,000 subscribers nearly a third of which were duplicates. This resulted in an inability to track metrics such as open and click rates. Additionally, since the subscription rate for the account is based on the number of subscribers, and they had so many duplicates, they were overpaying each month. They were – rightly –…
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