Kaja Gam Interior Architecture & Design had an elegantly designed website but content management system was difficult to work with. What should have been a highlight of the site – Kaja’s portfolio – was limited to eight photos. And since the portfolio did not support the addition of text search engine optimization was significantly impaired.
An email archive was added to the website but created in such a way that each was a “dead end” and created a poor user experience.
WordPress created a much more flexible infrastructure on which to build a growing portfolio and blog archive. A clearly-defined hierarchy greatly improved the search engine optimization of the site.
In reviewing the Google Analytics we were able to cut recurring advertising expenses by identifying channels that were not performing. That money was instead invested in other channels that were performing; Analytics showed a 50% gain in traffic from Houzz.com after switching to a Pro account.
Featured Projects were a key component of the new site with articles about new projects being added regularly. Our very first Case Study/Featured Project was picked up by Organic Spa Magazine within weeks of being written!
What You Can Learn
Redesigning your website is not just an opportunity to make it look better; it is also an opportunity to turn it into a workhorse for your business.
Does your website work for your organization? If not, contact us to see how we can help.