The Gift Of Grab; Content Writing For Your Home Page

The Gift Of Grab; Content Writing For Your Home PageWhen creating your web site, you have about 15 seconds to capture your visitor's attention. That's it. If they decide you are not what they are looking for they will move on and not look back.
So knowing what a small window you have, how do you capture their attention and entice them past your home page with effective content writing?
Well, first you need to get past the "We're the greatest!" pitch. We've all heard this and, really, what else would you say, "We're expensive and our service is for the birds"?
Instead, speak to the customers' needs. What keeps them up at night? How can you help them get some sleep?
Rather than "We sell the best widgets in the world..." try "our widgets resist wear and tear up to 3x longer than our competitors...Click here to learn more."
Instead of "our service is next to none..." be specific with something like "Our clients have access to live support 24 hours a day...Click here to read our service guarantee."
Learning how to stop talking about your features and benefits and start talking about the clients needs is trickier than it seems but a skill worth learning - you've only got 30 seconds.

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