Tag Archives: content development

When you get right down to it, its exactly what it sounds like – creating content to sell or market your business. That’s straightforward enough, right? But how do you do it in the real world and why does it matter? Content marketing in the real world In the real world, your customers are looking for your goods or services. When they get to your website, you want to connect with them so they know what you do and they want to pick up the phone and call you. The words and images you use to convey that message is “content”. To create good content it’s important to create content with your customer in mind. Put yourself in their shoes; they are likely doing research and may be thinking that your goods or services will fill a need they have. You’re sales calls probably address the same seven questions regardless…
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You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not. Here’s how a blog helps your business. 1. A blog provides information to your readers. Your standard pages are great and talk about who you are and what you do. But your blog pages are what provide information about your industry, trending topics and latest best practices/products. This is important information especially for those who might be in the early stages of the buying cycle. They might not be ready to buy yet because they just don’t know enough. Give them what they need to get ready to buy. 2. A blog provides information to search engines. As you write articles around your primary business and industry you will be providing information to the search engines about your site. Even if you don’t write with…
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An essential tool for content creation. What is an Editorial Calendar you ask? It is an essential tool for consistent, quality content creation. Let me be honest. I knew I was due to write a blog article, but I was not sure what would be relevant and useful. Typical “uh…what now?” kind of moment. In an effort to a) follow my own advice and b) show how content creation doesn’t have to be torturous, I thought I’d share with you some thoughts on getting past the blank page. Create An Editorial Calendar What questions do you find yourself answering all the time? You likely have ten or more questions that clients and prospects regularly ask. Moreover, you probably have an answer at the ready. Each of those questions and your response is fodder for an article. Taking a few minutes to jot down some article topics that you can write throughout…
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