Not All WordPress Websites Are Created Equal

Read time: 8 minutes, 57 seconds WordPress is by far the most popular website platform out there. According to W3techs, WordPress has 58.55% of the Content Management System (CMS) market share, more than all other systems (e.g., Drupal, Joomla, Wix, Squarespace) combined, and is the platform for a full one-third of all websites on the web. But…

Continue reading
why you need an ssl on your website

Why You Need An SSL On Your Website (video)

Have you ever wondered why you need an SSL on your website? Ever wonder what an SSL is?! We got this question recently from a client and thought we’d share the answer here. Read this article for more information about what your web hosting company can do for your business. Click the Subscribe button below…

Continue reading
example: home page vs landing page

Home Page vs Landing Page: What the experts have to say.

I received a call recently from a consultant who was trying to understand what a landing page is. “I am a consultant in Mexico. So-called ‘experts’ advised me that my Home page should have a narrow focus and lead visitors directly to the call to action. Other pages on the website could include more info…

Continue reading

What Does Content Marketing Look Like?

When you get right down to it, its exactly what it sounds like – creating content to sell or market your business. That’s straightforward enough, right? But how do you do it in the real world and why does it matter? Content marketing in the real world In the real world, your customers are looking…

Continue reading
personas

To Create Effective Website Content … Know Your Audience

To create effective website content … know your audience. Content marketing is an effective way to stay in touch with your audience, provide them helpful information, and in so doing, position your firm as a company they would want to do business with. But it’s not just touting your features and benefits. It’s all about…

Continue reading
growing website content

5 Rules for Website Scalability

Last updated: June 13, 2019Originally published: May 17, 2017 Clients large and small often struggle with website scalability. “Scalability” is the ability to easily expand your website as needed. Simply put it is the capacity of your site to keep new information organized in such a way as readers are able to easily find what…

Continue reading
keys to managing online presence

7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of seven key tools for clients who want to manage their online presence. Of course, we wrap…

Continue reading

Creating Compelling Content

Last month, we talked about why your business needs a multi-channel content strategy to increase your company’s awareness among clients and prospects, capture their interest and prompt them to take action. We also spoke about targeting your content to the needs of your target audience (not your peers) with text that is informative and interesting and will resonate…

Continue reading
Strategic Planning

Content Strategy: Why Your Business Needs One

The latest trends say that content is an effective way to build brand awareness, increase sales, and retain your customers. And you think, so I’ll start a blog, add a video to my Facebook page, and post a topic of interest on my LinkedIn profile. That should do it. Ah, if only it was that…

Continue reading