Category Archives: Blogging & Content Development

We need to talk about AI tools — because the conversation has officially gotten out of hand. Every week there’s a new one. Every LinkedIn post promises it will “10x your productivity.” And if you’re a small business owner trying to just get through your to-do list, the noise is exhausting. So let’s cut through it. This isn’t a list of every AI tool that exists. This is a practical guide to the ones I actually use with clients — and the honest truth about what they’re good for and where they fall short. First: What AI Tools Are (and Aren’t) AI tools are exceptionally good at first drafts, brainstorming, summarizing, and generating options. They are not good at knowing your brand, your voice, your clients, or your local context — at least not without your guidance. Think of AI like a very fast, very well-read intern. You still need…
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You know that sinking feeling when your website goes down at 4 PM on a Friday? Or when your email suddenly stops working and you have no idea why? We’ve all been there. The truth is, most small businesses and nonprofits don’t think about technical support until something breaks. And when it does, they’re scrambling to find help from whoever responds fastest—which isn’t always who serves them best in the long run. After years of helping organizations recover from website emergencies and email disasters, I’ve learned that the difference between technical support that works and support that adds to your stress comes down to a few critical factors. Let’s talk about what to look for. The Reactive vs. Proactive Support Divide Here’s what most businesses don’t realize: there are two fundamentally different types of technical support. Reactive support is like calling a plumber only when your pipes burst. Someone shows…
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You haven’t logged into your website in weeks. Maybe months. Everything was working perfectly the last time you checked. Then suddenly, your contact form stops working. Or your site won’t load. Or a critical feature just… disappears. And you’re left thinking: “But I didn’t change anything!” If this sounds familiar, you’re not alone. I’ve fielded lots of emergency calls like this in the past few months. And here’s the thing that surprises most people: your website breaking has nothing to do with whether you touched it. Your Website Isn’t Static (Even When It Looks Like It Is) Think about your phone for a second. You don’t do anything to your apps, but they still require updates, right? Your banking app needs updating to work with the latest security protocols. Your social media apps update to fix bugs and add features. Your phone’s operating system updates in the background. Your website…
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Read time: 8 minutes, 57 seconds WordPress is by far the most popular website platform out there. According to W3techs, WordPress has 58.55% of the Content Management System (CMS) market share, more than all other systems (e.g., Drupal, Joomla, Wix, Squarespace) combined, and is the platform for a full one-third of all websites on the web. But not all WordPress websites are created equal. We’ve seen some great sites and we’ve seen some duds. Let’s take a look at what WordPress is and what makes WordPress websites great! WordPress 101 WordPress is “open source” allowing users to freely distribute and modify the original code. This means that while you still need to register your domain and set up hosting there is no cost for the “software” itself. Being open source makes possible the development of plugins. A plugin is like a remote starter for your car; it is installed by someone other…
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