Clients large and small often struggle with website scalability: how to organize a growing body of website content over time. Whether its a large medical center with highly technical articles or a small beauty salon with elegant pictures of hairstyles, the question is not “What is the information”? The question is how should the information be organized […]
Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of 8 key tools for clients who want to manage their online presence. Of course, we wrap all […]
Many business owners are confused by the jargon bantered about by website developers. Two of the most confusing terms seem to be Blog vs Website for business. Here Jann Mirchandani breaks down the pros and cons – and overlap – between the two.
To create effective website content … know your audience. Content marketing is an effective way to stay in touch with your audience, provide them helpful information, and in so doing, position your firm as a company they would want to do business with. But it’s not just touting your features and benefits. It’s all about […]
Last month, we talked about why your business needs a multi-channel content strategy to increase your company’s awareness among clients and prospects, capture their interest and prompt them to take action. We also spoke about targeting your content to the needs of your target audience (not your peers) with text that is informative and interesting, and will resonate […]
The latest trends say that content is an effective way to build brand awareness, increase sales, and retain your customers. And you think, so I’ll start a blog, add a video to my Facebook page, and post a topic of interest on my LinkedIn profile. That should do it. Ah, if only it was that […]
“Content is King” as the saying goes. But creating content consistently over the long haul is an investment no matter how you look at it; an investment in time and money. So how does your content marketing strategy stack up to the typical B2B? Check out this infographic and see.
You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not. Here’s how a blog helps your business.
I’ve had several conversations in recent days about websites suffering from extreme growing pains. You know the kind; they have tons of information that you can’t find using the navigation maze…I mean menu. It all starts innocently enough. “I need a simple website for my business” you say to your designer/programmer/neighbor’s kid. “No problem” is […]
Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” In today’s 140 character world of Twitter and 100 space LinkedIn status, how can we say more with less? There is a measure of wordiness called the Gunning fog index, used to measures the readability of […]