Category Archives: Blogging & Content Development

personas

To Create Effective Website Content … Know Your Audience

To create effective website content … know your audience. Content marketing is an effective way to stay in touch with your audience, provide them helpful information, and in so doing, position your firm as a company they would want to do business with. But it’s not just touting your features and benefits. It’s all about understanding your audience, knowing the problems and challenges they face, and giving them helpful information and insights they can use. But what do you do with all the fascinating blog posts, news items and infographics you add to your website over the years?Knowing what your readers want will help you organize your content to ensure that your website’s navigation remains simple for your audience as the number of your website content pages and posts expand. So how do you know what your readers want? Well, one effective way is to create a customer Persona. These…
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growing website content

5 Rules for Website Scalability

Last updated: June 13, 2019Originally published: May 17, 2017 Clients large and small often struggle with website scalability. “Scalability” is the ability to easily expand your website as needed. Simply put it is the capacity of your site to keep new information organized in such a way as readers are able to easily find what they are looking for. How do you organize a growing body of website content over months and years? That is the fundamental question of how scalable your website is. How To Approach Content Organization Whether you work for a large medical center with highly technical articles or a small beauty salon with elegant pictures of hairstyles, the question to ask yourself is not “What is the information”? The question should be “How should the information be organized in a way that is sustainable?” We try to avoid thinking about the medium and focus on the message….
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7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of seven key tools for clients who want to manage their online presence. Of course, we wrap all of this up in a bow by using our favorite Content Management System (CMS), WordPress! Content is still King! Fresh, relevant content is necessary to move the needle in terms of both Search Engine Optimization and effective communication. Take advantage of the blogging function on your website and share information about your products, services or upcoming projects with your consumers and clients. The last thing you want to do is squander your investment in a great new website by having it go stale. Engage your consumers and clients with Social Media. Devoting time to 2…
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Creating Compelling Content

Last month, we talked about why your business needs a multi-channel content strategy to increase your company’s awareness among clients and prospects, capture their interest and prompt them to take action. We also spoke about targeting your content to the needs of your target audience (not your peers) with text that is informative and interesting and will resonate emotionally with your customers. Sounds great. So, what exactly should you write about? And how do you create compelling content?Well, technically, the sky’s the limit… and if that frightens you, you’re not alone. If it’s any consolation, almost everyone runs out of ideas at one time or another, including famous writers such as Leo Tolstoy, Virginia Woolf, Stephen King and J.K. Rowling. So what happens when that copy deadline is looming and you just don’t know what to say? Well, here is a great infographic that provides 22 wonderful suggestions to create content that is…
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Strategic Planning

Content Strategy: Why Your Business Needs One

The latest trends say that content is an effective way to build brand awareness, increase sales, and retain your customers. And you think, so I’ll start a blog, add a video to my Facebook page, and post a topic of interest on my LinkedIn profile. That should do it. Ah, if only it was that easy. The truth is, good content can help you achieve all these goals BUT only if it is based on a well-planned and executed content strategy. Basically, this means creating compelling and valuable content (and by content, we’re talking anything that’s visual, audio, or written—online and in print) to a target audience and distributing that content through a variety of channels on a regular basis to capture the readers’ interest and prompt them to action. And a good content strategy isn’t a one-time solution but an ongoing process. 6 Steps to Developing a Successful Content…
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Content Marketing: Building B2B Content

“Content is King” as the saying goes. But creating content consistently over the long haul is an investment no matter how you look at it; an investment in time and money. So how does your content marketing strategy stack up to the typical B2B? Check out this infographic and see.

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How A Blog Helps Your Business

You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not. Here’s how a blog helps your business. 1. A blog provides information to your readers. Your standard pages are great and talk about who you are and what you do. But your blog pages are what provide information about your industry, trending topics and latest best practices/products. This is important information especially for those who might be in the early stages of the buying cycle. They might not be ready to buy yet because they just don’t know enough. Give them what they need to get ready to buy. 2. A blog provides information to search engines. As you write articles around your primary business and industry you will be providing information to the search engines about your site. Even if you don’t write with…
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maze

Managing The Growth Of Your Website; Blogging For Business

I’ve had several conversations in recent days about websites suffering from extreme growing pains. You know the kind; they have tons of information that you can’t find using the navigation maze…I mean menu. It all starts innocently enough. “I need a simple website for my business,” you say to your designer/programmer/neighbor’s kid. “No problem” is the reply. And a new website is born, exactly the way you said you wanted it; Home page, About Us, Contact Us, Services. But now you want to add a page about the new whiz kid you just hired. There’s another page. Hmmm. I guess we’ll just add that under “About Us”. And the new service package? Just throw that under “Services”. You’re smart though. You know good SEO is all about adding content so you add those articles from your newsletter for good measure. Ummmm. Those can go under…well, they aren’t services exactly, and…
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