Strategic Planning

Content Strategy: Why Your Business Needs One

The latest trends say that content is an effective way to build brand awareness, increase sales, and retain your customers. And you think, so I’ll start a blog, add a video to my Facebook page, and post a topic of interest on my LinkedIn profile. That should do it. Ah, if only it was that…

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Content Marketing: Building B2B Content

“Content is King” as the saying goes. But creating content consistently over the long haul is an investment no matter how you look at it; an investment in time and money. So how does your content marketing strategy stack up to the typical B2B? Check out this infographic and see. If you are interested in…

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How A Blog Helps Your Business

You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not. Here’s how a blog helps your business. 1. A blog provides information to your readers. Your standard pages are great and talk about who you are and what you do.…

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maze

Managing The Growth Of Your Website; Blogging For Business

I’ve had several conversations in recent days about websites suffering from extreme growing pains. You know the kind; they have tons of information that you can’t find using the navigation maze…I mean menu. It all starts innocently enough. “I need a simple website for my business,” you say to your designer/programmer/neighbor’s kid. “No problem” is…

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An Editorial Calendar

An essential tool for content creation. What is an Editorial Calendar you ask? It is an essential tool for consistent, quality content creation. Let me be honest. I knew I was due to write a blog article, but I was not sure what would be relevant and useful. Typical “uh…what now?” kind of moment. In…

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apple vs orange

Should Our Blog Share A URL With Our Primary Domain?

I had a conversation with a new client in White Plains the other day. He had just completed a redesign of his primary domain and blog. Both were lovely. However, they did not share the same domain.  Conversely, I had a separate conversation with a separate client just a few days before and my advice…

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Writing Web Content With Personas In Mind

When you sit down to write something for your website do you struggle to find just the right, compelling language? You want to show your readers that your team knows what their talking about. You want to establish your credibility. But what happens too often in this desire to appear a “subject matter expert” – in…

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Content Development

Creating Content For A Small Business Website

Most small business owners have more than enough on their plate already without having to worry about “content development” for their website. But to garner the benefits of organic search engine optimization, and give your visitors a reason to keep coming back (and staying in touch with you) it is important to keep the content…

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