You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not. Here’s how a blog helps your business. 1. A blog provides information to your readers. Your standard pages are great and talk about who you are and what you do.…Continue reading
I’ve had several conversations in recent days about websites suffering from extreme growing pains. You know the kind; they have tons of information that you can’t find using the navigation maze…I mean menu. It all starts innocently enough. “I need a simple website for my business” you say to your designer/programmer/neighbor’s kid. “No problem” is…Continue reading
Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” In today’s 140 character world of Twitter and 100 space LinkedIn status, how can we say more with less? There is a measure of wordiness called the Gunning fog index, used to measures the readability of…Continue reading
Blogging for business is a key component of your website. In this video slideshow learn why you really do want to have an integrated blog on your business website.Continue reading
Let me be honest. I knew I was due to write a blog article, but I was not sure what would be relevant and useful. Typical “ahhh…what now?” kind of moment. In an effort to a) follow my own advice and b) show how content creation doesn’t have to be torturous, I thought I’d share with…Continue reading
I had a conversation with a new client in White Plains the other day. He had just completed a redesign of his primary domain and blog. Both were lovely. However, they did not share the same domain. Conversely, I had a separate conversation with a separate client just a few days before and my advice…Continue reading
When you sit down to write something for your website do you struggle to find just the right, compelling language? You want to show your readers that your team knows what their talking about. You want to establish your credibility. But what happens too often in this desire to appear a “subject matter expert” – in…Continue reading
Most small business owners have more than enough on their plate already without having to worry about “content development” for their website. But to garner the benefits of organic search engine optimization, and give your visitors a reason to keep coming back (and staying in touch with you) it is important to keep the content…Continue reading
When you participate on the blog of others you are building real relationships with real people who, not coincidentally, are potential business partners and customers.
Here’s how you do that.
The reply I most often hear when I broach the subject of using a blog as a marketing tool is “I’m not a writer.” And while most small business owners aren’t “writers” they are usually subject-matter experts in their field. What does this mean? They have oodles of information to share. But they may not…Continue reading