There are a myriad of benefits of sharing the love. The big takeaway here is that when you participate on the blog of others you are building real relationships with real people who, not coincidentally, are potential business partners and customers.
Here’s how you do that.
Adding blog comments
When you leave your comment, adhere to the culture of the blogosphere and don’t be spammy. Add a comment that lends value to the conversation and doesn’t – at least overtly – promote yourself and your business. This is your opportunity to establish yourself as an expert in your field or at a minimum a thoughtful individual.
By leaving valuable comments you are supporting someone else’s work and helping them build their blog community. That’s how you build relationships; you help people.
Contact the blogger directly
Don’t be afraid to contact the blogger via email if appropriate. In the case of a blog post we came across recently, that had several spammy comments, we opted to send a quick email to the author.
The response was very affirming. She thanked us for our comments and the heads up on the spam comments. That’s how you build relationships; you connect with people.
Be a part of your own conversation
When people comment on your blog post, be sure to thank them and respond to their thoughts. That’s how you build relationships; you show appreciation for people.
And that’s what marketing is; building relationships with people.