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Hudson Valley Gateway Chamber Of Commerce Taking Steps To Build Economic Equity

Business, civic, and nonprofit members, including the Peekskill NAACP, collaboratefor sustainable actions to address economic inequity PEEKSKILL, NY, October 19, 2020 –Hudson Valley Gateway Chamber of Commerce (HVGCC) members have come together to take action on economic equity. The statement issued by the HVGCC over the summer in response to the senseless death of George Floyd prompted members to look for concrete ways put those words into action. The Equity and Diversity Committee is the result. The 13-member committee, made up of HVGCC members with backgrounds in health care, education and business along with partners from NAACP, is focused on supporting underrepresented business owners by improving access to capital for business development, education and networking opportunities. Marianne Oros, HVGCC Board Chairperson, stated, “We believe that we can best help business owners of color, and others, grow their business by opening opportunities, where business ideas can be exchanged and shared issues…
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Westchester Marketing Cafe Celebrates 20 Years By Giving Back

Westchester Marketing Cafe, LLC announced its 20th anniversary as a digital marketing agency serving small and mid-sized businesses and nonprofit organizations in Westchester County and beyond. Since it’s inception in 1999 the firm has focused on providing clients with strategic and tactical marketing support. In 2009, Founder and CEO, Jann Mirchandani repositioned the company as a digital marketing firm specializing in website development and email marketing. “I saw that clients really needed help understanding digital tools and adding the right tools to their toolbox,” says Mirchandani. “With so many shiny objects, and a rapidly changing landscape, it’s easy to become overwhelmed.” Westchester Marketing Cafe, LLC has since become a leader in digital marketing in Westchester County, helping clients not only navigate but master that same landscape. “It’s been an incredible journey both personally and professionally. I am super proud of what we’ve accomplished and the service we’ve provided to our…
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Westchester Marketing Cafe ribbon cutting

Westchester Marketing Café Celebrated Its New Home With A Ribbon Cutting And Open House Celebration

Briarcliff Manor, New York  Westchester Marketing Café, previously of Yorktown Heights, NY celebrated its new home with a ribbon cutting and open house at their new office located at 144 North State Road, Suite Two, Briarcliff Manor, NY 10510 on Wednesday, June 15th from 5:30pm to 7:30pm.  The Westchester Marketing Café Team had an official Ribbon Cutting joined by Briarcliff Manor Trustee Bryan Zirman and James F. Chisholm, Director of Economic Development for New York State Senator Terrence Murphy. Following the ribbon cutting, guests were treated to a self-guided tour of the new space followed by refreshments and networking. Jann Mirchandani started Westchester Marketing Café back in 1999 as a home based business, and now 17 years later, the Westchester Marketing Café team calls Briarcliff Manor its home.  “Westchester is a great place to live and work.” says Mirchandani. “We are so proud of our clients, many of them nonprofits, because…
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We’ve Moved: Westchester web design firm has made Briarcliff Manor its new home.

Westchester web design firm Westchester Marketing Café, previously of Yorktown Heights, NY will be celebrating its new home with a ribbon-cutting and open house at their new office located at 144 North State Road, Suite Two, Briarcliff Manor, NY 10510 on Wednesday, June 15th starting at 5:30pm.  The Westchester Marketing Café Team will have the official Ribbon Cutting at 5:30pm, followed by tasty bites, refreshments, and quality time with clients, along with new and old friends. Jann Mirchandani started Westchester Marketing Café back in 1999 as a home-based business.  As many entrepreneurs know, a home office has a number of advantages but trying to keep a balanced work/life relationship can become increasingly difficult; employees, kids, and pets all start tripping over each other. “Moving to a two-office suite in Briarcliff allows me to be in the heart of the county while keeping my commute manageable, and making biking to work…
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Mobile-Friendliness Used as Ranking Signal on Mobile Searches

Mobile-Friendliness We all know how important it is to get good, relevant answers when you execute a search. The results shouldn’t be hindered depending on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Mobile is critical to your business and will continue to be so – whether you’re blogging about your favorite restaurant, working on the website for your local nonprofit, or selling products to potential clients. Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices! Google Last year, Google started using mobile-friendliness as a ranking signal on mobile searches. They announced last month that beginning this month, May 2016, they are rolling out an update to that which will increase the effect of the ranking signal to assist Google search users in finding more pages that are relevant and mobile-friendly. If…
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Free YouthSpark Camps: Kids Can Code, Create and Play in White Plains, NY

Westchester Marketing Café LLC is excited to share this great local opportunity for our youth. We are avid supporters of girls in tech as well as the guys. Free YouthSpark Summer Camps are an awesome opportunity for kids to get more techie. Kids will learn how to create their own games and apps, and turn their business ideas into a reality, in a fun and supportive environment at the Microsoft Store. “The Skinny” YouthSpark Camp: Learn to Code Flatverse In this free, intermediate-level camp for kids ages 12 and older, students use TouchDevelop, an interactive programming environment website, to create and publish their own video game called Flatverse. As they build their game, they’re exposed to various computer programming and coding concepts, including screen coordinates, random numbers, objects and functions, and more. Throughout the series, they’ll take a deeper dive into these programming and coding concepts to gain more confidence and…
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Westchester Marketing Cafe LLC gives fresh look to nonprofits’ websites

Westchester County, NY (November 24, 2015) Just like for-profit businesses, it’s important for nonprofit organizations to have updated websites that are user-friendly, utilize online fundraising capabilities and effectively communicate their mission. Any nonprofit’s website must provide a clear value proposition that speaks to their audience, according to Westchester Marketing Café LLC Owner Jann Mirchandani, who announced the completion of two website upgrade and redesign projects for the local nonprofit organizations Humane Society of Westchester at New Rochelle and the Alliance for Safe Kids (ASK). “Nonprofits are not unlike for-profit businesses when it comes to website optimization,” said Mirchandani. “It is important for an organization to understand their target audience and in the case of nonprofits this usually includes both donors – individuals as well as foundations and endowments- and those they serve.”The website for Humane Society of Westchester (formerly known as New Rochelle Humane Society) had to be completely rebranded…
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Jewelbot logo

Girls Do Tech

Yorktown Heights, NY (September 16, 2015) –Girls across the country now have the chance to get their tech and jewelry on thanks to a Westchester marketing company’s new promotion. The 2015 Westchester Marketing Café “Girls Do Tech” Contest is for girls who are ages 9 to 14 and runs through October 15. The contest is a way to raise awareness about Jewelbots, the open-source wearable jewelry for teens, and get girls interested in computer coding. Jewelbots are programmable friendship bracelets that teach girls the basics of coding. Westchester Marketing Cafe Owner Jann Mirchandani said she loved the idea of the girl-centered technology so much that she “wanted to throw our support behind the project.” “I came across the Kickstarter campaign and just knew it was something we needed to get involved with,” Mirchandani said. “I love technology and long felt like the mystique around programming seemed to keep many girls…
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Google Analytics Workshop: Know your metrics, grow your business

THIS EVENT HAS PASSED Google Analytics is a topic a lot of small businesses struggle with; what to focus on? what to do with the information and data provided? Jann Mirchandani will be leading a Google Analytics workshop, along with Jim Sacci of ProWeb Innovations, on Tuesday June 16, noon-1:30 at the Hudson Valley Gateway Chamber of Commerce in Peekskill. Participants will learn: How to improve their local search results How to get found on Google How to improve their “searchability” How to read their analytics What to do with the information Light lunch will be provided.

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The State of Marketing In Westchester Part 4 [podcast]

This is the 4th and final segment of my interview a few weeks ago with Peter Moses and John Churan, hosts of Westchester Eye On The Radio,  WVOX. I am fortunate to have had this opportunity and enjoyed discussing the State of Marketing in Westchester with them. Below you will find key points of our conversation. As always, please give us a shout if you have any questions or comments about this topic or need assistance with digital marketing. Key Points from the show Q: In regards to modifications and changes in internet marketing and digital marketing for the last decade or so, we were talking about how visuals have taken over much of this marketing. Do you think it is going to sway back? A: Style always changes and what’s popular from one year to the next changes just like fashion. It also depends on who you are working with…
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