Here's my thought for the day...
Marketing is really the same as it's always been; we've just got much cooler tools to work with.
The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all just new ways to do what businesses have always been trying to do; let customers know who they are and what they've got to offer.
You can't do it all, but if you look for creative ways to leverage new technology you will benefit the same way businesses have benefited from all such advances - like the printing press and the telephone.