My 11 Favorite Online Marketing Tools

My Six ELEVEN Favorite Online Marketing Tools Last updated: August 10, 2020Originally published: March 4, 2014 Read time: 11 minutes, 2 seconds Westchester Marketing Cafe has been working remotely – using online tools – for, well, forever really. With so many people now finding themselves also working remotely, we figured it was time to update…

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image of a chocolate cookie

10 Things You Must Know About Working With A Web Designer

Last updated: May 8, 2019Originally published: January 3, 2008 Read time: 8 minutes, 39 seconds There are a few different ways to create a website for your organization. One option is to do it yourself. There are certainly a lot of DIY website solutions available. Technology has gotten to the point where a drag and…

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Email Marketing Strategy

The Challenge A large, nonprofit was using MailChimp as their Email Service Provider (ESP) but they had no agency-wide email marketing strategy. They were concerned that their account would be canceled for not adhering to list management protocols. They had multiple users across various departments with varying levels of training on how to build and manage…

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marketing silos

Marketing Silos: Targeted Marketing Strategy Vs. Shotgun Approach

I see it all the time; folks implementing some whiz-bang trick for marketing their business. You know who you are. You’re at a networking event and talking to an SEO guru who told you something about optimizing your website. You’re having lunch with a social media expert who talked about leveraging YouTube for your business.…

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Westchester Marketing Cafe lunchbox

Unlocking Your Online Marketing Potential (video)

Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the first webinar in the series: “Unlocking Your Online Marketing Potential” This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.

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Jann Mirchandani On “Westchester Means Business” [podcast]

It was my pleasure to talk to Dr. Marsha Gordon, President and CEO of Business Council of Westchester on her radio show “Westchester Means Business.” I headed down to New Rochelle, to the WVOX studios, to talk about how businesses can use online marketing to grow. We talked about how online marketing might work with…

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Using Coupons To Improve Sales

There was a feature by Carolyn M. Brown in a recent issue of Black Enterprise magazine that offered some good advice on using coupons to improve sales. I thought I’d share her list and add some insights based on our clients’ experiences. 1. Offer a percentage or dollar amount off each purchase. This is a…

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Elevator Speeches That Work

Elevator Speeches That WORK

(Podcast by Guest Blogger, Karen Graves of Your Sales Fix) Good marketing often requires networking. It also requires having a clear message about who you are and what you do. But that’s easier said than done. Often small business owners dread or avoid networking. When they meet someone for the first time they may struggle with how…

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