email analysis bar chart

Email Marketing Campaigns; What’s The Best Day To Send Them?

Clients frequently ask us when they should send out email marketing campaigns. Typically we advise on a Tuesday after people have had a chance to clear out their inboxes from the weekend, or on Thursday in anticipation of clearing out inboxes before the weekend. However, we thought it would be important to take a look at…

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Creating Compelling Content

Last month, we talked about why your business needs a multi-channel content strategy to increase your company’s awareness among clients and prospects, capture their interest and prompt them to take action. We also spoke about targeting your content to the needs of your target audience (not your peers) with text that is informative and interesting and will resonate…

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Strategic Planning

Content Strategy: Why Your Business Needs One

The latest trends say that content is an effective way to build brand awareness, increase sales, and retain your customers. And you think, so I’ll start a blog, add a video to my Facebook page, and post a topic of interest on my LinkedIn profile. That should do it. Ah, if only it was that…

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My 6 Favorite Online Marketing Tools

As an online marketing specialist, I am familiar with several Internet-based tools that companies can use to enhance their marketing and communication programs, among other things. While there may be alternative products for each category, here are my 6 favorite online marketing tools that I know and love the best and use in my business.…

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marketing silos

Marketing Silos: Targeted Marketing Strategy Vs. Shotgun Approach

I see it all the time; folks implementing some whiz-bang trick for marketing their business. You know who you are. You’re at a networking event and talking to an SEO guru who told you something about optimizing your website. You’re having lunch with a social media expert who talked about leveraging YouTube for your business.…

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Working With Web Designers

“I thought you would just do it for me.” I once had a client say those exact words to me. The impression – or more likely, the hope – was that he would sign the contract and I would magically whip up a website with compelling content and fabulous visuals that would launch his business…

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Marketing Benefits Of Running An Online Contest

The Marketing Benefits of Running an Online Contest Last year Sound Earth, a pet-friendly household cleaning products manufacturer, began a focused effort to increase our community base and in turn increase our customer base. We wanted to appeal to our target market of pet and animal lovers. We also wanted to stay true to the spirit…

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Lead Capture For Your Small Business Website

We talk a lot about “Content Is King”; and that’s true. Your content provides keyword-rich fodder for the search engines as well as reputation-establishing credentials for your human readers. Long live the King. Now that you are driving all this traffic to your website, what happens next? If you just shrugged your shoulders, you’re not…

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