Clients frequently ask us when they should send out email marketing campaigns. Typically we advise on a Tuesday after people have had a chance to clear out their inboxes from the weekend, or on Thursday in anticipation of clearing out inboxes before the weekend.
However, we thought it would be important to take a look at the actual results of Westchester Marketing Cafe’s email campaign over the last several years.
So we went into our MailChimp reports and pulled data from all of the campaigns sent in the last two years (get the total number of campaigns that we looked at). We focused on the open rate and the click-through rate.
We were surprised to see that in spite of our assumptions, Mondays/Tuesdays and Fridays were the most successful days in terms of both open and click-through rates.
These test results would certainly not stand the scrutiny of a statistician but they are important because they give us an idea of how to refine our efforts when we send future campaigns.
It’s also important to note that these results are specific to our campaigns being sent to our readers. They may not necessarily be the same for all businesses; in fact, in all likelihood, they will not be the same. You’ll need to look at your own results to draw any conclusions about when your readers are the most active and engaged. And it will be important to continue to test your results as you refine your efforts to see if you get better results in the morning or in the afternoon. Or do you get better results on the weekend than during the week?
We hope that you find this information useful and as always if you have any questions please give us a call at (914) 502-0634.