email list segmentation from laptop

Developing An Email Marketing Strategy

Last updated: April 18, 2019Originally published: March 18, 2010 Read time: 6 minutes, 24 seconds Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy, and specific tactics. The benefits of a well-designed email marketing strategy include:…

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email analysis bar chart

Email Marketing Campaigns; What’s The Best Day To Send Them?

Clients frequently ask us when they should send out email marketing campaigns. Typically we advise on a Tuesday after people have had a chance to clear out their inboxes from the weekend, or on Thursday in anticipation of clearing out inboxes before the weekend. However, we thought it would be important to take a look at…

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Kaja Gam Interior Architecture & Design

Visit KajaGamDesign.com. The Challenge Kaja Gam Interior Architecture & Design had an elegantly designed website but content management system was difficult to work with. What should have been a highlight of the site – Kaja’s portfolio – was limited to eight photos. And since the portfolio did not support the addition of text search engine…

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ColumbiaDoctors Of The Hudson Valley

Visit ColumbiaDoctorsHudsonValley.com. The Challenge ColumbiaDoctors of the Hudson Valley, with offices in Suffern and Monroe, needed a website that would appeal to seniors, the practice’s primary patient load, with a younger demographic, an area in which they hoped to grow. In collaboration¬†with DesignWorks NY, CoCommunications and MarketingWorks NY we¬†provided a cross-discipline approach that addressed the…

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Green Eggs and Spam

Green Eggs And Spam

Email is a great way to stay in touch with clients and prospects. It’s quick, relatively easy and extremely cost effective. Here are my Top Three Tips for using emails to your greatest advantage: 1. Make it Useful Include relevant, helpful information that your audience will appreciate. Think about what problems your customers are dealing…

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