WWW Blackout?

You may be wondering what happened to Wikipedia today (January 18, 2012) or where the Google doodle went. Or perhaps you noticed nothing amiss because you’re a small business owner and are busy trying to make a living! Whatever the case, Wikipedia and many other websites have “gone black” in protest over the proposed Stop Online…

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coupon

Using Coupons To Improve Sales

There was a feature by Carolyn M. Brown in a recent issue of Black Enterprise magazine that offered some good advice on using coupons to improve sales. I thought I’d share her list and add some insights based on our clients’ experiences. 1. Offer a percentage or dollar amount off each purchase. This is a…

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Interview on WorkAtHomeSuccess.com [podcast]

Jann Mirchandani recently completed an interview on WorkAtHomeSuccess.com. The full interview is 30 minutes long and covers a variety of topics around running a small business, marketing for small businesses and social media. For more information about starting and running an at-home business, visit WorkAtHomeSuccess.com Listen to the podcast.

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It's Not All About You

It’s Not All About You!

No offense, but your website is not all about you. We talk to small business owners all the time that rattle off a list of the features and benefits to be highlighted on their website. But that’s not what they should be thinking about when developing a website. They need to be thinking about the…

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Contact us about your Web Design and Long-term Strategic Project needs

Hiring A Web Designer

Hiring a web designer or web developer is often a leap of faith; faith that they know what they’re doing, faith that they’re going to do what they say and faith that you’ll end up with something that will help you grow your business. With most things technical it may seem like faith is all…

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Elevator Speeches That Work

Elevator Speeches That WORK

(Podcast by Guest Blogger, Karen Graves of Your Sales Fix) Good marketing often requires networking. It also requires having a clear message about who you are and what you do. But that’s easier said than done. Often small business owners dread or avoid networking. When they meet someone for the first time they may struggle with how…

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The Boldness Of Your Brand

The Boldness of Your Brand

Many of you may already know that Marketing Cafe is the remake of Mirchandani Consulting. We spent the better part of a year focusing on rebranding; working with brand experts, business coaches and designers to help us hone in on our essential essence – helping small businesses take control of their online marketing. It was…

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Marketing On A Shoe String Budget

Marketing On A Shoe String Budget

(Article by Guest Blogger, Ann LaGoy of Sound Earth LLC) Marketing on a shoe string budget can be tough; creativity, passion and a whole lot of social media can make up for budget restrictions. This summer, in an effort to expand Sound Earth’s reach within our target market of animal lovers and pet owners, I…

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Why You Shouldn’t Hire A Programmer To Do Your Website

I love programmers. Don’t get me wrong. But after no less than 2 hours trying to renew a membership I wasn’t loving ALL programmers. And here’s why you shouldn’t hire a programmer to do your website. Programmers Program Painfully obvious, yes. But unless your website will be used by programmers and programmers only you need…

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