Mobile Websites: Kaylnn Amadio, ACT LOCAL Marketing Take Away [podcast]

A few months ago Westchester Marketing Cafe had the opportunity to sit down with Kalynn Amadio of ACT LOCAL Marketing and talk about Wordpress Websites. Kalynn publishes a weekly podcast for small business entrepreneurs. Her goal is to help bridge traditional direct local marketing with digital marketing. Listeners gain knowledge about how to grow their…

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The State of Marketing In Westchester Part 4 [podcast]

This is the 4th and final segment of my interview a few weeks ago with Peter Moses and John Churan, hosts of Westchester Eye On The Radio,  WVOX. I am fortunate to have had this opportunity and enjoyed discussing the State of Marketing in Westchester with them. Below you will find key points of our conversation.…

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The State of Marketing In Westchester Part 3 [podcast]

On April 20th I was a guest on Westchester Eye On The Radio, which is hosted by Peter Moses and John Churan of WVOX. Below is the third installment of that conversation and key points that were discussed. The state of marketing and specifically marketing right here in Westchester County, NY was our focus and this…

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The State of Marketing In Westchester Part 2 [podcast]

Recently I had the opportunity to speak with Peter Moses and John Churan on their WVOX radio show, Westchester Eye On The Radio. Our main topic of discussion was the state of marketing and specifically marketing right here in Westchester County, NY. This is the second segment of our conversation, which covers modernizing websites and…

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The State of Marketing In Westchester [podcast]

I spoke to Peter Moses and John Churan on their WVOX radio show, Westchester Eye On The Radio, on April 20th. We discussed the state of marketing and specifically marketing right here in Westchester County. We will be posting segments from the hour-long broadcast over the next several weeks. Here is the first segment. Here are some key…

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Email Marketing Campaigns; What’s The Best Day To Send Them?

Clients frequently ask us when they should send out email marketing campaigns. Typically we advise on a Tuesday after people have had a chance to clear out their inboxes from the weekend, or on Thursday in anticipation of clearing out inboxes before the weekend. However, we thought it would be important to take a look at the…

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Creating Compelling Content

Last month, we talked about why your business needs a multi-channel content strategy to increase your company’s awareness among clients and prospects, capture their interest and prompt them to take action. We also spoke about targeting your content to the needs of your target audience (not your peers) with text that is informative and interesting, and will resonate…

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Strategic Planning

Content Strategy: Why Your Business Needs One

The latest trends say that content is an effective way to build brand awareness, increase sales, and retain your customers. And you think, so I’ll start a blog, add a video to my Facebook page, and post a topic of interest on my LinkedIn profile. That should do it. Ah, if only it was that…

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My 6 Favorite Online Marketing Tools

As an online marketing specialist, I am familiar with several Internet-based tools that companies can use to enhance their marketing and communication programs, among other things. While there may be alternative products for each category, here are my 6 favorite online marketing tools that I know and love the best and use in my business.…

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