Social Media Statistics: What’s Really Happening With SM?

I came across this great infographic and thought I’d share.

These social media statistics can give you some insight into how people are – and aren’t – using social media.

Customer Care

I found it particularly telling that 56% of customer tweets to companies are being ignored! Yikes!! Setting up tools to monitor social media channels can help ensure this doesn’t happen to your customers.

The Plusses of Google

What about Google+? Websites using the +1 button increase traffic 350%?

Active Google users are on for over an hour a day; this includes Gmail, Google calendar, Picasa, etc.

Mark Twain

Listen, you and I both know the Mark Twain quote; “There are lies, damned lies, and statistics.”

The point isn’t to get you to stop everything else in favor of social media marketing. The point is to help you see where there is an opportunity to improve how you use these social media statistics to see where there are opportunities that you might be missing.

To that end, we have put together a Social Media Audit checklist to help you assess your current efforts.

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HuffPost Social Media Statistics Infographic

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