As an online marketing specialist, I am familiar with several Internet-based tools that companies can use to enhance their marketing and communication programs, among other things. While there may be alternative products for each category, here are my 6 favorite online marketing tools that I know and love the best and use in my business. […]
There’s no doubt, Google is good for business. Think of it. There’s Google +, Google Places, Google Docs, Google Analytics, even You Tube. And setting up a Google Account lets you access all these wonderful Google products with just one name and one password. Sounds simple, right? And really, it is. Just make sure that […]
Here is the video of Jann Mirchandani at iCAN-Global‘s September Forum. iCAN-Global links global business and technology resources with innovators worldwide. Jann was honored to be invited to speak at their September Forum, help at Westchester Community College and broadcast worldwide. Jann’s discussion covered the basics of Google Analytics and how to use it to evaluate and improve […]
I see it all the time; folks implementing some whiz-bang trick for marketing their business. You know who you are. You’re at a networking event and talking to an SEO guru who told you something about optimizing your website. You’re having lunch with a social media expert who talked about leveraging YouTube for your business. […]
Website redesign, content development strategy, social media policy and guidelines
“Content is King” as the saying goes. But creating content consistently over the long haul is an investment no matter how you look at it; an investment in time and money. So how does your content marketing strategy stack up to the typical B2B? Check out this infographic and see.
I came across this great infographic and thought I’d share. These social media statistics can give you some insight into how people are – and aren’t – using social media. Customer Care I found it particularly telling that 56% of customer tweets to companies are being ignored! Yikes!! Setting up tools to monitor social media […]
I recently guest-lectured for an MBA Marketing Communications course; a redux of the class I taught last year. What was interesting was the contrast between the students this year and the students last year. In particular, it was notable whether they perceived social media as a viable strategy and their role, if any, in furthering the […]
You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not. Here’s how a blog helps your business.
Everyone is watching their bottom line these days; it doesn’t matter which side of the political aisle you’re on. There is no money to waste. So how do you know if your marketing budget is earning its keep? Let me share with you some real-world scenarios and the lessons that can be drawn from them. […]