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Strategic Planning

Content Strategy: Why Your Business Needs One

The latest trends say that content is an effective way to build brand awareness, increase sales, and retain your customers. And you think, so I’ll start a blog, add a video to my Facebook page, and post a topic of interest on my LinkedIn profile. That should do it. Ah, if only it was that…

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My 6 Favorite Online Marketing Tools

As an online marketing specialist, I am familiar with several Internet-based tools that companies can use to enhance their marketing and communication programs, among other things. While there may be alternative products for each category, here are my 6 favorite online marketing tools that I know and love the best and use in my business.…

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Google Analytics For Small Business (video)

Here is the video of Jann Mirchandani at iCAN-Global’s September Forum. iCAN-Global links global business and technology resources with innovators worldwide. Jann was honored to be invited to speak at their September Forum, help at Westchester Community College and broadcast worldwide. Jann’s discussion covered the basics of Google Analytics and how to use it to evaluate and improve…

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marketing silos

Marketing Silos: Targeted Marketing Strategy Vs. Shotgun Approach

I see it all the time; folks implementing some whiz-bang trick for marketing their business. You know who you are. You’re at a networking event and talking to an SEO guru who told you something about optimizing your website. You’re having lunch with a social media expert who talked about leveraging YouTube for your business.…

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Content Marketing: Building B2B Content

“Content is King” as the saying goes. But creating content consistently over the long haul is an investment no matter how you look at it; an investment in time and money. So how does your content marketing strategy stack up to the typical B2B? Check out this infographic and see. If you are interested in…

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Social Media Statistics: What’s Really Happening With SM?

I came across this great infographic and thought I’d share. These social media statistics can give you some insight into how people are – and aren’t – using social media. Customer Care I found it particularly telling that 56% of customer tweets to companies are being ignored! Yikes!! Setting up tools to monitor social media…

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How A Blog Helps Your Business

You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not. Here’s how a blog helps your business. 1. A blog provides information to your readers. Your standard pages are great and talk about who you are and what you do.…

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