To Create Effective Website Content … Know Your Audience
To create effective website content … know your audience. Content marketing is an effective way to stay in touch with your audience, provide them helpful information, and in so doing, position your firm as a company they would want to do business with. But it’s not just touting your features and benefits. It’s all about…
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Is Your Website User-Friendly?
Usability. When a visitor lands on your website they have a specific task in mind. They need information and want it quickly and easily. If Content is King, then usability is Queen! Surveys have proven that the most important factor for a user visiting a website is the ease of finding the information they need.…
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5 Rules for Website Scalability
Clients large and small often struggle with website scalability. How do you organize a growing body of website content over months and years? Whether its a large medical center with highly technical articles or a small beauty salon with elegant pictures of hairstyles, the question is not “What is the information”? The question is how should…
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Security Reminder: SSL Certificate
Google has been taking steps to make the web a more secure and private place. Recently, on Google’s security blog, they announced that in October 2017 with the release of Chrome 62 a “Not secure” warning will be displayed on any website without an SSL (Secure Sockets Layer) certificate. When users type in information and…
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7 Keys To Managing Your Online Presence
Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of 8 key tools for clients who want to manage their online presence. Of course, we wrap all…
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Website Analytics: Using metrics to move the mission forward
We frequently work with clients who have access to their site metrics but feel like they’re trying to read tea leaves. They often need some guidance in interpreting what they see. At a recent round-table that I moderated, participants found the below examples helpful. They remarked how they gave them a clearer understanding of how…
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Join.Me Saves the Day!
At Westchester Marketing Cafe there are a number of online applications that we use regularly. One of those applications is Join.Me. We primarily use Join.Me to remotely train clients and conduct virtual meetings. It has been a great tool for many years now and recently proved to be the perfect solution to an otherwise problematic…
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Westchester Marketing Café Celebrated Its New Home With A Ribbon Cutting And Open House Celebration
Briarcliff Manor, New York Westchester Marketing Café, previously of Yorktown Heights, NY celebrated its new home with a ribbon cutting and open house at their new office located at 144 North State Road, Suite Two, Briarcliff Manor, NY 10510 on Wednesday, June 15th from 5:30pm to 7:30pm. The Westchester Marketing Café Team had an official Ribbon…
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Managing Email Lists (video)
Best practices for your email list marketing strategy Hi everyone, I’m Jann Mirchandani from Westchester Marketing Cafe, where we cater to your online marketing needs. Read our Email Marketing Case Study to learn how we helped one client tackle this issue We’ve been getting a lot of calls lately with questions about our best practices…
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We’ve Moved: Westchester web design firm has made Briarcliff Manor its new home.
Westchester web design firm Westchester Marketing Café, previously of Yorktown Heights, NY will be celebrating its new home with a ribbon cutting and open house at their new office located at 144 North State Road, Suite Two, Briarcliff Manor, NY 10510 on Wednesday, June 15th starting at 5:30pm. The Westchester Marketing Café Team will have…
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