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To Create Effective Website Content … Know Your Audience

To create effective website content … know your audience. Content marketing is an effective way to stay in touch with your audience, provide them helpful information, and in so doing, position your firm as a company they would want to do business with. But it’s not just touting your features and benefits. It’s all about…

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man trying to find information on website

Is Your Website User-Friendly?

Usability. When a visitor lands on your website they have a specific task in mind. They need information and want it quickly and easily. If Content is King, then usability is Queen! Surveys have proven that the most important factor for a user visiting a website is the ease of finding the information they need.…

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growing website content

5 Rules for Website Scalability

Clients large and small often struggle with website scalability. How do you organize a growing body of website content over months and years? Whether its a large medical center with highly technical articles or a small beauty salon with elegant pictures of hairstyles, the question is not “What is the information”? The question is how should…

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Security Reminder: SSL Certificate

Google has been taking steps to make the web a more secure and private place. Recently, on Google’s security blog, they announced that in October 2017 with the release of Chrome 62 a “Not secure” warning will be displayed on any website without an SSL (Secure Sockets Layer) certificate. When users type in information and…

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keys to managing online presence

7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of 8 key tools for clients who want to manage their online presence. Of course, we wrap all…

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Website Analytics: Using metrics to move the mission forward

We frequently work with clients who have access to their site metrics but feel like they’re trying to read tea leaves. They often need some guidance in interpreting what they see. At a recent round-table that I moderated, participants found the below examples helpful. They remarked how they gave them a clearer understanding of how…

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Join.Me Saves the Day!

At Westchester Marketing Cafe there are a number of online applications that we use regularly. One of those applications is Join.Me. We primarily use Join.Me to remotely train clients and conduct virtual meetings. It has been a great tool for many years now and recently proved to be the perfect solution to an otherwise problematic…

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Managing Email Lists (video)

Best practices for your email list marketing strategy Hi everyone, I’m Jann Mirchandani from Westchester Marketing Cafe, where we cater to your online marketing needs. Read our Email Marketing Case Study to learn how we helped one client tackle this issue We’ve been getting a lot of calls lately with questions about our best practices…

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