Resource Center

Security Reminder: SSL Certificate

Google has been taking steps to make the web a more secure and private place. Recently, on Google’s security blog, they announced that in October 2017 with the release of Chrome 62 a “Not secure” warning will be displayed on any website without an SSL (Secure Sockets Layer) certificate. When users type in information and…

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keys to managing online presence

7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of 8 key tools for clients who want to manage their online presence. Of course, we wrap all…

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Website Analytics: Using metrics to move the mission forward

We frequently work with clients who have access to their site metrics but feel like they’re trying to read tea leaves. They often need some guidance in interpreting what they see. At a recent round-table that I moderated, participants found the below examples helpful. They remarked how they gave them a clearer understanding of how…

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Join.Me Saves the Day!

At Westchester Marketing Cafe there are a number of online applications that we use regularly. One of those applications is Join.Me. We primarily use Join.Me to remotely train clients and conduct virtual meetings. It has been a great tool for many years now and recently proved to be the perfect solution to an otherwise problematic…

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managing email lists video screenshot

Managing Email Lists (video)

Best practices for your email list marketing strategy Hi everyone, I’m Jann Mirchandani from Westchester Marketing Cafe, where we cater to your online marketing needs. Read a Case Study to learn how we helped one client tackle this issue We’ve been getting a lot of calls lately with questions about our best practices for email…

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Mobile-Friendliness Used as Ranking Signal on Mobile Searches

Mobile-Friendliness We all know how important it is to get good, relevant answers when you execute a search. The results shouldn’t be hindered depending on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Mobile is critical to your business and will continue to be so…

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Westchester Marketing Cafe LLC gives fresh look to nonprofits’ websites

Westchester County, NY (November 24, 2015) Just like for-profit businesses, it’s important for nonprofit organizations to have updated websites that are user-friendly, utilize online fundraising capabilities and effectively communicate their mission. Any nonprofit’s website must provide a clear value proposition that speaks to their audience, according to Westchester Marketing Café LLC Owner Jann Mirchandani, who…

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