Resource Center

Manage Your Email List

Turns out, on many lists, we don’t have the option to update our profile. We can either leave the old email address on the list or unsubscribe altogether. So as we phase out of the old emails, what do you think we’re doing on the lists that don’t give us any other option? Right, opting out… Here’s what to do so you don’t lose your valuable subscribers.

Continue reading
illustration of cowboy with lasso

Taming Of The Online Review

We received a very distressed call from a Yorktown business owner the other day. She had received a scathing online review – two actually – on CitySearch.com. She asked what we could do to “block the site”. In a word; NOTHING. But there are things you can do to tame bad customer reviews. How Online…

Continue reading

Marketing Cafe Open For Business

Mirchandani Consulting, a strategic design and marketing firm specializing in online marketing initiatives, has announced that it has changed its company name to Marketing Café and has launched a new website as part of its commitment to better serve their clients.

Continue reading

Website Entry Pages: Your Website Is NOT Your Home Page

We are working with a Spa in lower Westchester that sells a lot of gift certificates on their website. We are overhauling the website including the all-important gift certificate page. In recently reviewing our progress we were averaging about 3 minutes a page – but spent 40 minutes going over the gift certificates page. Here’s…

Continue reading

Coin Replica Of Mahopac Website Design Project

Marketing Cafe, formerly Mirchandani Consulting, recently helped launch CoinReplicas.com. We are extremely proud to have been a part of this project. The project is a great example of how businesses can seamlessly blend their “website”, eCommerce and blog and create a powerful marketing tool. CoinReplicas.com, of Mahopac, NY, is a metallic art reproductionist of museum-quality,…

Continue reading

Online Marketing Budget Vs. Wish List

I am working with a client in Scarsdale to overhaul their website. But as often happens the wish list of features is bigger than the online marketing budget. So what do you do when this happens? You prioritize. And implement some tactical online marketing solutions. Here are some of the issues and how we decided…

Continue reading

When Is A Blog Not A Blog?

The reply I most often hear when I broach the subject of using a blog as a marketing tool is “I’m not a writer.” And while most small business owners aren’t “writers” they are usually subject-matter experts in their field. What does this mean? They have oodles of information to share. But they may not…

Continue reading