Resource Center

Mobile-Friendliness Used as Ranking Signal on Mobile Searches

Mobile-Friendliness Used as Ranking Signal on Mobile Searches

Mobile-Friendliness We all know how important it is to get good, relevant answers when you execute a search. The results shouldn’t be hindered depending on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Mobile is critical to your business and will continue to be so […]

Email Marketing Strategy

The Challenge A large, nonprofit was using MailChimp as their Email Service Provider (ESP) but they had no agency-wide email marketing strategy. They were concerned that their account would be canceled for not adhering to list management protocols. They had multiple users across various departments with varying levels of training on how to build and manage […]

Support Connection

The Challenge Support Connection, headquartered in Yorktown, NY, has a site that had grown over years and as it did so the site organization became cluttered and cumbersome. With no search functionality clients and donors found it difficult navigate. The site looked dated and was not optimized for mobile devices. An update was needed to better represent this […]

When a project goes sideways

When a Project Goes Sideways

When a project goes sideways; managing the developer/client relationship Hi, I’m Jann Mirchandani from Westchester Marketing Cafe where we cater to your online marketing needs. Today I want to talk to you a little bit about what happens when a project goes sideways. It does happen and over the years we’ve gotten calls from more […]

Westchester Marketing Cafe LLC gives fresh look to nonprofits’ websites

Westchester County, NY (November 24, 2015) Just like for-profit businesses, it’s important for nonprofit organizations to have updated websites that are user-friendly, utilize online fundraising capabilities and effectively communicate their mission. Any nonprofit’s website must provide a clear value proposition that speaks to their audience, according to Westchester Marketing Café LLC Owner Jann Mirchandani, who […]

Girls Do Tech

EDIT: Deadline Extended to November 13! Yorktown Heights, NY (September 16, 2015) –Girls across the country now have the chance to get their tech and jewelry on thanks to a Westchester marketing company’s new promotion. The 2015 Westchester Marketing Café “Girls Do Tech” Contest is for girls who are ages 9 to 14 and runs […]

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WordPress Websites; ACT Local Marketing Interview [podcast]

WordPress, WordPress, WordPress! Below is the first part of Jann’s interview with Kalynn Amadio of ACT LOCAL Marketing. The podcast with Kalynn focuses primarily on WordPress Websites and how it has evolved into the go-to solution for small and medium businesses. Kaylnn and Jann take turns delving into the mechanics of WordPress and the advantages of […]