Category Archives: Marketing

Everyone is watching their bottom line these days; it doesn’t matter which side of the political aisle you’re on. There is no money to waste. So how do you know if your marketing budget is earning its keep? Let me share with you some real-world scenarios and the lessons that can be drawn from them.…Continue Reading

The Marketing Benefits of Running an Online Contest Last year Sound Earth, a pet-friendly household cleaning products manufacturer, began a focused effort to increase our community base and in turn increase our customer base. We wanted to appeal to our target market of pet and animal lovers. We also wanted to stay true to the spirit…Continue Reading

We talk a lot about “Content Is King”; and that’s true. Your content provides keyword-rich fodder for the search engines as well as reputation-establishing credentials for your human readers. Long live the King. Now that you are driving all this traffic to your website, what happens next? If you just shrugged your shoulders, you’re not…Continue Reading

It was my pleasure to talk to Dr. Marsha Gordon, President and CEO of Business Council of Westchester on her radio show “Westchester Means Business.” I headed down to New Rochelle to the WVOX studios to talk about how businesses can use online marketing to grow. We talked about how online marketing might work with…Continue Reading

There was a feature by Carolyn M. Brown in a recent issue of Black Enterprise magazine that offered some good advice on using coupons to improve sales. I thought I’d share her list and add some insights based on our clients’ experiences. 1. Offer a percentage or dollar amount off each purchase.

Jann Mirchandani was recently interviewed on WorkAtHomeSuccess.com. The full interview is 30 minutes long and covers a variety of topics around running a small business, marketing for small businesses and social media. Listen to the podcast. For more information about starting and running an at-home business, visit WorkAtHomeSuccess.com

(Podcast by Guest Blogger, Karen Graves of Your Sales Fix) Good marketing often requires networking. It also requires having a clear message about who you are and what you do. But that’s easier said than done. Often small business owners dread or avoid networking. When they meet someone for the first time they may struggle with how…Continue Reading

Many of you may already know that Marketing Cafe is the remake of Mirchandani Consulting. We spent the better part of a year focusing on rebranding; working with brand experts, business coaches and designers to help us hone in on our essential essence – helping small businesses take control of their online marketing. It was…Continue Reading

(Article by Guest Blogger, Ann LaGoy of Sound Earth LLC) Marketing on a shoe string budget can be tough; creativity, passion and a whole lot of social media can make up for budget restrictions. This summer, in an effort to expand Sound Earth’s reach within our target market of animal lovers and pet owners, I…Continue Reading

What can your website do? Does it roll over and play dead? Or does it fetch leads for you? Your website can be your businesses best friend but it needs to be taught a few tricks. The trick here is creating a “call to action”; that’s marketing speak for having your visitors do something. So…Continue Reading