Category Archives: Marketing

I was recently speaking about social media at a graduate course in marketing communications. One of the students in the class, who’s owned several successful businesses during his career, asked if he “really needed social media to be successful.” He said it felt like a foreign language to him; no small comment coming from a…Continue Reading

You may be wondering what happened to Wikipedia today (January 18, 2012) or where the Google doodle went. Or perhaps you noticed nothing amiss because you’re a small business owner and are busy trying to make a living! Whatever the case, Wikipedia and many other websites have “gone black” in protest over the proposed Stop Online…Continue Reading

There was a feature by Carolyn M. Brown in a recent issue of Black Enterprise magazine that offered some good advice on using coupons to improve sales. I thought I’d share her list and add some insights based on our clients’ experiences. 1. Offer a percentage or dollar amount off each purchase.

Small business owners, by and large, are a down-to-earth lot. We work hard for our money and want to make sure we are spending our marketing budget wisely. So when we talk about investing in an marketing campaign we want to know “How do I know if my campaign is working?” Good question, right? Here’s…Continue Reading

Jann Mirchandani was recently interviewed on WorkAtHomeSuccess.com. The full interview is 30 minutes long and covers a variety of topics around running a small business, marketing for small businesses and social media. Listen to the podcast. For more information about starting and running an at-home business, visit WorkAtHomeSuccess.com

I had a unique opportunity recently; I was selected, along with my sister, for a “Cheap Chic” makeover courtesy of the Nate Berkus show. It was a tremendous amount of fun and a great experience. When I compared notes with my sister, also a Facebook and Twitter junkie, we were both tweeting and posting about…Continue Reading

(Podcast by Guest Blogger, Karen Graves of Your Sales Fix) Good marketing often requires networking. It also requires having a clear message about who you are and what you do. But that’s easier said than done. Often small business owners dread or avoid networking. When they meet someone for the first time they may struggle with how…Continue Reading

Many of you may already know that Marketing Cafe is the remake of Mirchandani Consulting. We spent the better part of a year focusing on rebranding; working with brand experts, business coaches and designers to help us hone in on our essential essence – helping small businesses take control of their online marketing. It was…Continue Reading

(Article by Guest Blogger, Ann LaGoy of Sound Earth LLC) Marketing on a shoe string budget can be tough; creativity, passion and a whole lot of social media can make up for budget restrictions. This summer, in an effort to expand Sound Earth’s reach within our target market of animal lovers and pet owners, I…Continue Reading

I apologize in advance for my tirade, but an email landed in my inbox recently that just got me going! The email invited me to a panel discussion about how to use social media to get my business “seen”. I was curious. Marketing Cafe has, in all due modesty, some expertise in this area. But…Continue Reading