email list segmentation from laptop

Developing An Email Marketing Strategy

Last updated: April 18, 2019Originally published: March 18, 2010 Read time: 6 minutes, 24 seconds Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy, and specific tactics. The benefits of a well-designed email marketing strategy include:…

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Google Analytics For Small Business (video)

Here is the video of Jann Mirchandani at iCAN-Global’s September Forum. iCAN-Global links global business and technology resources with innovators worldwide. Jann was honored to be invited to speak at their September Forum, help at Westchester Community College and broadcast worldwide. Jann’s discussion covered the basics of Google Analytics and how to use it to evaluate and improve…

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Westchester Marketing Cafe lunchbox

Content Development For Online Marketing (video)

Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the third webinar in the series: Content Development: More fun than root canal! This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.

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Marketing Benefits Of Running An Online Contest

The Marketing Benefits of Running an Online Contest Last year Sound Earth, a pet-friendly household cleaning products manufacturer, began a focused effort to increase our community base and in turn increase our customer base. We wanted to appeal to our target market of pet and animal lovers. We also wanted to stay true to the spirit…

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Westchester Marketing Cafe lunchbox

Unlocking Your Online Marketing Potential (video)

Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the first webinar in the series: “Unlocking Your Online Marketing Potential” This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.

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The Boldness Of Your Brand

The Boldness of Your Brand

Many of you may already know that Marketing Cafe is the remake of Mirchandani Consulting. We spent the better part of a year focusing on rebranding; working with brand experts, business coaches and designers to help us hone in on our essential essence – helping small businesses take control of their online marketing. It was…

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confusing road signs

Marketing Your Website

One of the biggest questions clients ask is “How will people find me once my website is up and running?” Our clients are mainly small businesses. The first thing I encourage them to do is to think about ways that they can get the word out about their online venture that they may be more familiar…

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Choosing An Effective URL

Choosing An Effective Domain Name

Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken. So here are some things to consider in selecting your domain. Keywords Our natural inclination is often to use our name as the URL; janesmith.com, joeshmoe.org. And in some instances that makes…

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How ? Man With Question Mark

How Do I Get My Business Online?

The first step to successful online marketing is to identify your goal. If you are a merchant, you will obviously want to sell your products online on an eCommerce site. For service providers it might be to build your “brand”; establishing who you are and your expertise online. Once you know what kind of website…

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