Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken.
So here are some things to consider in selecting
Our natural inclination is often to use our name as the URL; janesmith.com, joeshmoe.org. And in some instances that makes sense.
If you run a business that is well known already, a domain name that matches your business name will be where your current customers will look for you.
But what about customers who don’t know you – yet?
Using keywords, words that are relevant to who you are and what you
It’s perhaps the easiest way to build SEO (Search Engine Optimization) into your new website.
Well what if your ideal URL has been taken for .com, but .biz is available. It may be tempting to snatch up an alternate extension so you can use your preferred URL. However, most people still view the web through .com glasses and are not accustomed to .biz or .info or .bz or other such extensions. So whatever benefit you get by selecting a memorable, keyword rich URL you lose by confusing people with an unusual extension.
That being said,
Boosting Your Existing URL
Well, you might consider purchasing additional domains that do contain your keyword(s) and a more established extension (.com, .org, .net) and setting up a 301 redirect. This will send anyone looking at KeywordRich.com directly to NoKeyword.biz automatically.
And it prevents your competitors from buying this URL to catch any of your misdirected traffic.