managing email lists video screenshot

Managing Email Lists (video)

Best practices for your email list marketing strategy Hi everyone, I’m Jann Mirchandani from Westchester Marketing Cafe, where we cater to your online marketing needs. Read our Email Marketing Case Study to learn how we helped one client tackle this issue We’ve been getting a lot of calls lately with questions about our best practices for email marketing strategy. So I thought I would share some of those tips with you today. The first thing you want to do is make sure that you’re using a service provider such as MailChimp or Constant Contact and there is a lot of others out there, but it’s really important to use an esp, an email service provider, so that your adhering to industry standards, best practices and CAN-SPAM laws. What that means is that you want to make sure that the people that your emailing want to hear from you, that they’ve given…
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When a Project Goes Sideways (video)

When a project goes sideways; managing the developer/client relationship Hi, I’m Jann Mirchandani from Westchester Marketing Cafe where we cater to your online marketing needs. Today I want to talk to you a little bit about what happens when a project goes sideways. It does happen and over the years we’ve gotten calls from more than a few clients that have been in great distress because all of a sudden the web developer has just disappeared. Sometimes something happens in life and the developer can’t complete the project, you never know. So I want to talk to you about first how to avoid problems and the best way to do that is to make sure you have a contract that clearly outlines the goals and the scope of the project timeframe, pricing, all those important details to make sure that everybody is operating from the same set of assumptions. So…
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Google Analytics For Small Business (video)

Here is the video of Jann Mirchandani at iCAN-Global‘s September Forum. iCAN-Global links global business and technology resources with innovators worldwide. Jann was honored to be invited to speak at their September Forum, help at Westchester Community College and broadcast worldwide. Jann’s discussion covered the basics of Google Analytics and how to use it to evaluate and improve your online marketing.

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Westchester Marketing Cafe lunchbox

Search Engine Optimization (SEO) (video)

Welcome to our final session of our Summer Lunchbox Series on online marketing webinars: Search Engine Optimization (SEO) Here is the fourth, and final, webinar in the series on Search Engine Optimization: SEO: It’s not magic! This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.

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