The first step to successful online marketing is to identify your goal. If you are a merchant, you will obviously want to sell your products online on an eCommerce site. For service providers, it might be to build your “brand”; establishing who you are and your expertise online. Once you know what kind of website you need, you will need to register your domain (the name of your site) and set up a hosting account. If you will be selling online you will need to work with a provider that will support the kinds of services you need for your business, like shopping carts and database management for example. Naturally, you will need to develop content – the information on your website. The information on your site will need to be relevant for your intended audience. eCommerce websites will need to have merchandise organized into categories and subcategories. Brochure site…
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