Tag Archives: social media

marketing silos

Marketing Silos: Targeted Marketing Strategy Vs. Shotgun Approach

I see it all the time; folks implementing some whiz-bang trick for marketing their business. You know who you are. You’re at a networking event and talking to an SEO guru who told you something about optimizing your website. You’re having lunch with a social media expert who talked about leveraging YouTube for your business. It all sounds so good…and so easy. And they do you a favor because they are nice and set up your this or that for you so you can get started. And it’s all good. Except that now you have silos where you should have a field. Not that these techniques are bad; you should have an understanding of search engine optimization for your website, and social media is a given to help get the word out about your business. Rather than taking a shotgun approach, however, you will be better served by a targeted…
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Social Media Statistics: What’s Really Happening With SM?

I came across this great infographic and thought I’d share. These social media statistics can give you some insight into how people are – and aren’t – using social media. Customer Care I found it particularly telling that 56% of customer tweets to companies are being ignored! Yikes!! Setting up tools to monitor social media channels can help ensure this doesn’t happen to your customers. The Plusses of Google What about Google+? Websites using the +1 button increase traffic 350%? Active Google users are on for over an hour a day; this includes Gmail, Google calendar, Picasa, etc. Mark Twain Listen, you and I both know the Mark Twain quote; “There are lies, damned lies, and statistics.” The point isn’t to get you to stop everything else in favor of social media marketing. The point is to help you see where there is an opportunity to improve how you use…
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emarketing bootcamp logo

eMarketing Bootcamp Online Marketing Webinar Now Accepting Enrollment

EDIT: We are no longer accepting registration for the eMarketing Bootcamp. If you’d like information about learning how to market your business more effectively, schedule a free consultation using our online calendar. Do you sometimes feel like your website belongs to your web developer? Do you feel like you’re in middle school trying to figure out what the “in” crowd is talking about when the conversation turns to social media? Well you don’t have to! Marketing Cafe is now accepting enrollment for six upcoming eMarketing Bootcamp online marketing webinar programs. eMarketing Bootcamp gives those responsible for guiding and implementing marketing strategy the understanding and confidence to take control of their online marketing reducing the need for expensive outsourced maintenance. eMarketing Bootcamp Immersion Programs The Immersion Program covers the “must know” fundamentals of online marketing, focusing on specific subjects relevant for participant businesses. The Social Media Immersion course builds in-depth knowledge of relevant…
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Find your subscribers

Which Social Media Sites Should I Use?

When talking to clients about integrating social media into their marketing plan the first question they ask is often “Which social media sites should I use?” The short answer is “Whichever sites your customers are on.”  The long answer is “You’ll need to do some research and make some decisions based on where your customers are.” Don’t Try To Be Everywhere Unless You Really Need To Be The biggest mistake you can make when starting with social media is to try to be everywhere at once. Its hard to be successful when you spread yourself too thin. This is especially true if you are just learning to manage your social media efforts. Focus your efforts on the sites that will yield the most results; those where your customers are most active already. Track Down Your Subscribers on Social Media Here’s a great article “4 Detective Tricks to Find Your Customers…
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Marketing: Same As It Ever Was…

Here’s my thought for the day… Marketing is really the same as it’s always been; we’ve just got much cooler tools to work with. The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all just new ways to do what businesses have always been trying to do; let customers know who they are and what they’ve got to offer. You can’t do it all, but if you look for creative ways to leverage new technology you will benefit the same way businesses have benefited from all such advances – like the printing press and the telephone.

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