Category Archives: Newsroom

This is the 4th and final segment of my interview a few weeks ago with Peter Moses and John Churan, hosts of Westchester Eye On The Radio,  WVOX. I am fortunate to have had this opportunity and enjoyed discussing the State of Marketing in Westchester with them. Below you will find key points of our conversation. As always, please give us a shout if you have any questions or comments about this topic or need assistance with digital marketing. Key Points from the show Q: In regards to modifications and changes in internet marketing and digital marketing for the last decade or so, we were talking about how visuals have taken over much of this marketing. Do you think it is going to sway back? A: Style always changes and what’s popular from one year to the next changes just like fashion. It also depends on who you are working with…
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I spoke to Peter Moses and John Churan on their WVOX radio show, Westchester Eye On The Radio, on April 20th. We discussed the state of marketing and specifically marketing right here in Westchester County. We will be posting segments from the hour-long broadcast over the next several weeks. Here is the first segment. Here are some key points from the show. Q: Is the marketing industry growing in Westchester? (@1:50) A: It’s not necessarily growing, but it is certainly changing. It’s no longer big agencies, a la “Mad Men”, but it is now a team of collaborative partners depending upon the needs of the project. Q: What is CSS? (@3:28) A: CSS is Cascading Style Sheets. Similar to how you might format a Word document, CSS allows you to style your website. Q: What about businesses that don’t distinguish between important information and irrelevant information? (@4:28) A: Marketing is about building relationships…
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