When subscribers change email address, how easy is it for them to update their profile on your email list?.
We had to go through this exercise a while back and found that for many lists to which we belong, it wasn’t so easy. On many, we could either leave the old email address on the list or unsubscribe altogether. So as we phase-out our old emails addresses, what do you think we’re doing on the lists that don’t give us any other option? Right, opting out…
How do you make sure your subscribers don’t face this same dilemma?
Manage Your Email List
Check Your Last Email
Pull up the last email you sent and scroll down to the bottom. This is where the “disclaimer” stuff usually lives; opt-out links, company name, mailing address, etc.
Do you see an “update your profile” link? If yes, congratulations. Go get a cup of coffee and gloat in the knowledge your list members can keep in touch with you even after they change their contact information.
If no…all is not lost, but your cup’a Joe will need to wait.
Edit Your Template
Your goal here is to add a merge field that would provide a link to your list member’s profile. You might do this by duplicating your last campaign as if you’re sending out a new one and editing the footer. Or you might do it by editing a template and saving your changes for future use. Check with your provider for specifics on adding merge fields to templates.
Test The User’s Experience
Once you’ve made these changes, try it out. Send yourself a test message and try to update your profile. Is it easy to use? Are the instructions clear?
If yes, you may NOW go get a cup of coffee and gloat in the knowledge your list members can keep in touch with you even after they change their contact information…