The latest trends say that content is an effective way to build brand awareness, increase sales, and retain your customers. And you think, so I’ll start a blog, add a video to my Facebook page, and post a topic of interest on my LinkedIn profile. That should do it. Ah, if only it was that easy. The truth is, good content can help you achieve all these goals BUT only if it is based on a well-planned and executed content strategy. Basically, this means creating compelling and valuable content (and by content, we’re talking anything that’s visual, audio, or written—online and in print) to a target audience and distributing that content through a variety of channels on a regular basis to capture the readers’ interest and prompt them to action. And a good content strategy isn’t a one-time solution but an ongoing process. 6 Steps to Developing a Successful Content…
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