When talking to clients about integrating social media into their marketing plan the first question they ask is often “Which social media sites should I use?” The short answer is “Whichever sites your customers are on.” The long answer is “You’ll need to do some research and make some decisions based on where your customers are.” Don’t Try To Be Everywhere Unless You Really Need To Be The biggest mistake you can make when starting with social media is to try to be everywhere at once. Its hard to be successful when you spread yourself too thin. This is especially true if you are just learning to manage your social media efforts. Focus your efforts on the sites that will yield the most results; those where your customers are most active already. Track Down Your Subscribers on Social Media Here’s a great article “4 Detective Tricks to Find Your Customers…
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