Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of 8 key tools for clients who want to manage their online presence. Of course, we wrap all […]
Welcome to our final session of our Summer Lunchbox Series on online marketing webinars: Search Engine Optimization (SEO) Here is the fourth, and final, webinar in the series on Search Engine Optimization: SEO: It’s not magic! This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information […]
Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the second webinar in the series: Using Google Analytics To Drive Your Business Forward This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.
Small business owners, by and large, are a down-to-earth lot. We work hard for our money and want to make sure we are spending our marketing budget wisely. So when we talk about investing in an integrated marketing campaign we want to know “How do I know if my campaign is working?” Good question, right? […]
We get this question all the time, “Do you do SEO?” And while I am rarely at a loss for words, I still struggle with the answer. Why? Because it’s a loaded question. Search Engine Optimization, or SEO, means something different for everyone. For some people it’s Pay Per Click advertising (which refer to strategic […]
Jump start your online marketing View more presentations from Jann Mirchandani.
It’s sort of the holy grail of web development: driving traffic to your website. Your website is arguably your best, most effective way to communicate to your audience what your business is and how you can help them. (Notice I didn’t say “what you do”; focus on what’s in it for your customer.) There are […]
SEO is the practice of optimizing your website to make the most of “organic” search results – in other words, developing and maintaining your website in such a way as to maximize your rank in the results returned for a given search phrase. So what are the elements of a good SEO strategy?
Often I talk to people who assume that because I design websites, the money is just rolling in. (If only!) These are usually the same people who assume that if they create a website the money will come rolling in for them. The internet does provide a plethora of opportunities for those willing to go […]