Tag Archives: SEO & Analytics

Content Strategy Gives Direction To Your Website Readers

Published: May 18, 2021 Read time: 6 minutes, 30 seconds What is content strategy? Simply put, it’s a plan to add information to your website, consistently over time, that will attract readers and direct them to the content they’re interested in. You’re likely familiar with the term “Search Engine Optimization,” or SEO, which is building your website in a way that will make you findable in the search engines. SEO is an important aspect of effective content strategy. But if you are only writing for the search engines, you are neglecting the very people you are trying to attract; your readers. Sites written only around SEO principals look very different than sites written for human interaction. Striking a Balance An effective content strategy finds a balance between following SEO principals and writing with your audience in mind. Both require adding content consistently over time; letting the search engines know the…
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7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of seven key tools for clients who want to manage their online presence. Of course, we wrap all of this up in a bow by using our favorite Content Management System (CMS), WordPress! Content is still King! Fresh, relevant content is necessary to move the needle in terms of both Search Engine Optimization and effective communication. Take advantage of the blogging function on your website and share information about your products, services or upcoming projects with your consumers and clients. The last thing you want to do is squander your investment in a great new website by having it go stale. Engage your consumers and clients with Social Media. Devoting time to 2…
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marketing silos

Marketing Silos: Targeted Marketing Strategy Vs. Shotgun Approach

I see it all the time; folks implementing some whiz-bang trick for marketing their business. You know who you are. You’re at a networking event and talking to an SEO guru who told you something about optimizing your website. You’re having lunch with a social media expert who talked about leveraging YouTube for your business. It all sounds so good…and so easy. And they do you a favor because they are nice and set up your this or that for you so you can get started. And it’s all good. Except that now you have silos where you should have a field. Not that these techniques are bad; you should have an understanding of search engine optimization for your website, and social media is a given to help get the word out about your business. Rather than taking a shotgun approach, however, you will be better served by a targeted…
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Westchester Marketing Cafe lunchbox

Search Engine Optimization (SEO) (video)

Welcome to our final session of our Summer Lunchbox Series on online marketing webinars: Search Engine Optimization (SEO) Here is the fourth, and final, webinar in the series on Search Engine Optimization: SEO: It’s not magic! This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.

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Westchester Marketing Cafe lunchbox

Using Google Analytics To Drive Your Business Forward (video)

Welcome to our Summer Lunchbox Series on online marketing webinars. Here is the second webinar in the series: Using Google Analytics To Drive Your Business Forward. This webinar was prerecorded so live questions are not possible. Feel free, however to contact us if you’d like any additional information about anything discussed during the webinar.

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Quality Content, Strong Keywords and Blogging

Common Sense SEO

We get this question all the time, “Do you do SEO?” And while I am rarely at a loss for words, I still struggle with the answer. Why? Because it’s a loaded question. Search Engine Optimization, or SEO, means something different for everyone. For some people, it’s Pay Per Click advertising (which refer to strategic partners.) For some people, it’s extensive keyword research or content development which we can do. Yet I can’t say we don’t do SEO. It’s just that we take a more common sense SEO approach; good content added over time using proper semantics. HUH?! Let’s take a closer look at common sense SEO strategies and how you can use them to help improve your website’s page rank (on your own or with some help from Marketing Cafe.) Content Development Are you sharing useful, relevant information on your website? This means more than just adding your hours…
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emarketing bootcamp logo

eMarketing Bootcamp Online Marketing Webinar Now Accepting Enrollment

EDIT: We are no longer accepting registration for the eMarketing Bootcamp. If you’d like information about learning how to market your business more effectively, schedule a free consultation using our online calendar. Do you sometimes feel like your website belongs to your web developer? Do you feel like you’re in middle school trying to figure out what the “in” crowd is talking about when the conversation turns to social media? Well you don’t have to! Marketing Cafe is now accepting enrollment for six upcoming eMarketing Bootcamp online marketing webinar programs. eMarketing Bootcamp gives those responsible for guiding and implementing marketing strategy the understanding and confidence to take control of their online marketing reducing the need for expensive outsourced maintenance. eMarketing Bootcamp Immersion Programs The Immersion Program covers the “must know” fundamentals of online marketing, focusing on specific subjects relevant for participant businesses. The Social Media Immersion course builds in-depth knowledge of relevant…
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Top 12 Tips

Top 12 Tips For Driving Traffic To Your Website

It’s sort of the holy grail of web development: driving traffic to your website. Your website is arguably your best, most effective way to communicate to your audience what your business is and how you can help them. (Notice I didn’t say “what you do”; focus on what’s in it for your customer.)There are a myriad of tactics to help drive traffic to your website. A simple search will yield hundreds of articles to help you. But here’s a breakdown of our favorites. They are our favorites because they work, they are simple and you don’t need to spend a fortune to implement them. (Now they’re your favorites too, right?) #1 Quality Content. We’ve all heard this one. But keep in mind this is quality for your readers; it should be helpful, clear and concise – and original. The same rules that applied in high school apply here. Research is just…
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