The Marketing Benefits of Running an Online Contest Last year Sound Earth, a pet-friendly household cleaning products manufacturer, began a focused effort to increase our community base and in turn increase our customer base. We wanted to appeal to our target market of pet and animal lovers. We also wanted to stay true to the spirit of Sound Earth: helping animals in our daily business conduct; something our followers have come to appreciate and expect. Our freshman campaign was to sponsor the First Annual Best Animal Rescue Contest, aka BARC. The contest was designed to raise our profile as well as provide a lead capture mechanism. It more than surpassed our expectations. What Is The Result a Year Later? Ultimately, 85% of the new email contacts gained through the BARC remain on our list one year later. They receive a weekly e-blast highlighting a product sale as well as a reminder…
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