Last updated: April 18, 2019Originally published: March 18, 2010 Read time: 6 minutes, 24 seconds Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy, and specific tactics. The benefits of a well-designed email marketing strategy include: a higher open rate more clicks fewer opt-outs better conversion rates In this article we are going to cover; Defining your audience List management Developing your content Establishing a schedule More information Define Your Audience Defining your audience is simple in theory; the reality is often more difficult. The goal is to define your audience segments. Start with the broadest category and look at how you might break that down. Think about how you might talk to the individuals within that category differently. For example, let’s say you are an electrician. You do both commercial…
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