Clients frequently ask us when they should send out email marketing campaigns. Typically we advise on a Tuesday after people have had a chance to clear out their inboxes from the weekend, or on Thursday in anticipation of clearing out inboxes before the weekend. However, we thought it would be important to take a look at the actual results of Westchester Marketing Cafe’s email campaign over the last several years. So we went into our MailChimp reports and pulled data from all of the campaigns sent in the last two years (get the total number of campaigns that we looked at). We focused on the open rate and the click-through rate. We were surprised to see that in spite of our assumptions, Mondays/Tuesdays and Fridays were the most successful days in terms of both open and click-through rates. These test results would certainly not stand the scrutiny of a statistician but they are…
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