What Does Content Marketing Look Like?

When you get right down to it, its exactly what it sounds like – creating content to sell or market your business. That’s straightforward enough, right? But how do you do it in the real world and why does it matter? Content marketing in the real world In the real world, your customers are looking…

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How A Blog Helps Your Business

You know you need a website to reach the 50%+ of customers who begin their research online. A blog may seem like overkill. It’s not. Here’s how a blog helps your business. 1. A blog provides information to your readers. Your standard pages are great and talk about who you are and what you do.…

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An Editorial Calendar

An essential tool for content creation. What is an Editorial Calendar you ask? It is an essential tool for consistent, quality content creation. Let me be honest. I knew I was due to write a blog article, but I was not sure what would be relevant and useful. Typical “uh…what now?” kind of moment. In…

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When Is A Blog Not A Blog?

The reply I most often hear when I broach the subject of using a blog as a marketing tool is “I’m not a writer.” And while most small business owners aren’t “writers” they are usually subject-matter experts in their field. What does this mean? They have oodles of information to share. But they may not…

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Fountain pen writing To Blog Or Not To Blog...

To Blog Or Not To Blog…

Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool. Definition “Blog” is short for “weblog” but if you say weblog you will sound like my mother…

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