blogging Archives - Westchester Marketing Cafe, LLC

7 Keys To Managing Your Online Presence

Clients often ask how they can optimize their websites. We give them the wheel once we’ve built the car so to speak. This gives them more control of their online marketing efforts. Below we have comprised a list of seven key tools for clients who want to manage their online presence. Of course, we wrap all of this up in a bow by using our favorite Content Management System (CMS), WordPress! Content is still King! Fresh, relevant content is necessary to move the needle in terms of both Search Engine Optimization and effective communication. Take advantage of the blogging function on your website and share information about your products, services or upcoming projects with your consumers and clients. The last thing you want to do is squander your investment in a great new website by having it go stale. Engage your consumers and clients with Social Media. Devoting time to 2…
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Managing The Growth Of Your Website; Blogging For Business

I’ve had several conversations in recent days about websites suffering from extreme growing pains. You know the kind; they have tons of information that you can’t find using the navigation maze…I mean menu. It all starts innocently enough. “I need a simple website for my business,” you say to your designer/programmer/neighbor’s kid. “No problem” is the reply. And a new website is born, exactly the way you said you wanted it; Home page, About Us, Contact Us, Services. But now you want to add a page about the new whiz kid you just hired. There’s another page. Hmmm. I guess we’ll just add that under “About Us”. And the new service package? Just throw that under “Services”. You’re smart though. You know good SEO is all about adding content so you add those articles from your newsletter for good measure. Ummmm. Those can go under…well, they aren’t services exactly, and…
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Should Our Blog Share A URL With Our Primary Domain?

I had a conversation with a new client in White Plains the other day. He had just completed a redesign of his primary domain and blog. Both were lovely. However, they did not share the same domain. Conversely, I had a separate conversation with a separate client just a few days before and my advice was to set up his blog and website on unique domains.So what gives? When would you want to keep you blog and website together and when should they be separate? Should Our Blog Share A URL With Our Primary Domain? Yes, if…If your blog is written around subject matter that relates to your business. So let’s take our first example. He is a service provider and his blog contains articles around the service he provides. It is, of course, peppered with keywords that his audience might use to search for him or his services. The…
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Marketing: Same As It Ever Was…

Here’s my thought for the day… Marketing is really the same as it’s always been; we’ve just got much cooler tools to work with. The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all just new ways to do what businesses have always been trying to do; let customers know who they are and what they’ve got to offer. You can’t do it all, but if you look for creative ways to leverage new technology you will benefit the same way businesses have benefited from all such advances – like the printing press and the telephone.

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To Blog Or Not To Blog…

Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool. Definition “Blog” is short for “weblog” but if you say weblog you will sound like my mother sounds when she says “dungarees” instead of jeans – lovable, but out of date. A blog is similar to an online journal that allows you to post your thoughts, share information and rant if you wish to. Blogging as a Marketing Strategy Blogging can be a very effective marketing tool when used properly. Marketing is all about building brand recognition and gaining trust. Your blog can help you achieve these goals. By providing updates on what your company is doing, you are establishing your “brand.” By educating readers about how you solve the problem of…
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