As the old proverb tells us "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime."
That's really what Marketing Cafe's eMarketing Bootcamp online marketing webinars are all about, explains Jann Mirchandani, Owner and Chief Marketing Officer of Marketing Cafe. "The original concept was developed when we saw that many small businesses understood the need for effective, strategic online marketing but either didn't want to or couldn't afford to outsource."
The eMarketing Bootcamp series was then developed around the idea of educating business owners on the tools and techniques of online marketing to allow them to return to their offices and effectively implement their strategy. Mirchandani notes that the emphasis is not just on the theory behind online marketing but on the specific "how" for participants, and she believes is what sets Marketing Cafe apart from other firms.
"There are oodles of free webinars and low cost workshops that give you the 30,000 foot view," says Mirchandani, "and participants might glean some good information. But that's very different from having a professional review your website and talk to you about changes you can make to make it more effective. Or taking a look at your Facebook page to discuss specific campaigns to grow your fan base and better engage your audience." Which is exactly what eMarketing Bootcamp Premier Program and eMarketing Bootcamp Immersion Courses offer emphasizes Mirchandani.