Content Management Systems, aka CMS, are wonderful little creations that take your website from soap box derby to Indy 500. How? Let me count the ways.
1. A content management system allows you to update your website more FREE-ly; pun intended. Many of my clients, scratch that, all of my clients are on a budget. They are small businesses and nonprofits that must mind every penny. To pay a web developer to update their hours of operation or add an upcoming fundraiser to the calendar is not a good use of resources.
A CMS provides a dashboard that lets even a non-techy login and add or change text, insert pictures etc. In fact, I had a volunteer call me from one of my not-for-profit clients recently to confess “I haven’t even looked at [the tutorial] since you sent it, but this is easy!”
2. Updated content increases the relevancy of your content. So now that you aren’t letting your website collect figurative dust and you’re updating it on a regular basis, the content will stay fresh. Search engines love fresh content.
So when potential customers are searching for your service, search engines are more likely to show you with a higher ranking because your content is up-to-date, and therefore more relevant, than your competitors.
3. Your site is now scalable. That doesn’t mean it needs to be put on a diet. Quite the opposite, you can make it bigger.
Scalability is the ability to increase the scale, or scope, of your website. You can increase the amount of content, the content categories and how your information is organized and displayed in phases rather than all at the same time.
I have a couple of clients that are both small B2Cs. Each rolled out with their initial product for the first phase of the project and added products over time. This allowed them to stay on budget for phase one and scale up as their cash flow improved.
There are many reasons to appreciate a good content management system. These are just a few of my favorites.
I’ve recently started a blog, the information you provide on this site has helped me tremendously. Thank you for all of your time & work.
This is a great intro on why CMS are so great. #2 really is the item that takes the cake for me. The ability to continually add new, relevant content not only helps out your site’s SEO, but it also keeps visitors coming back for more. Having a strong content strategy can put you head and shoulders above your competition, and a solid CMS is a great way for anyone to build a solid content strategy without huge effort.
Chris, the relatively ease of maintenance is key.
Thanks for stopping by and adding your thoughts.
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